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Designing MLearning: Tapping into the Mobile Revolution for Organizational Performance (Essential Knowledge Resource (Pfeiffer)) [Hardcover]

Clark N. Quinn
3.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

18 Mar 2011 0470604484 978-0470604489 1
Mobile is a powerful new tool for supporting organizational performance, including a wide–variety of learning opportunities including innovation, collaboration, research, and design. Mobile generates new products, services, and helps solve problems. Whether providing needed tools, augmenting learning, or connecting individuals, mobile devices are empowering individuals and organizations. Designing mLearning is a hands–on resource that presents step–by–step guidance for designing, delivering, and deploying mobile solutions, covering both the background model and pragmatic considerations for successfully navigating mobile projects. The book takes an integrated approach to mobile learning regardless of the device used. Written by Dr. Clark Quinn, a noted leader in the mLearning revolution, Designing mLearning debunks commonly held myths about mLearning, defines the myriad opportunities for mobile, contains real–world, illustrative examples, includes implementation concerns, and places mobile learning in an overall strategic plan. Designing mLearning is written for instructional designers, developers, media experts, managers, and anyone with responsibility for supporting performance in organizations. While the focus is on the design of solutions, the book addresses the critical organizational issues to assist the larger agenda of mobilizing the organization. The information outlined in this groundbreaking guide can be applied across the mobile device spectrum and provides a systematic and integrated suite of conceptual frameworks to guide designers to pragmatic and effective solutions. "Quinn takes you by the hand and leads you carefully and comprehensively through the m–learning maze of devices, models, examples, and designs, at the same time demonstrating that mobile learning is more than being about learning, but is also about performance." ––Jane Hart, founder & CEO, Centre for Learning and Performance Technologies "Stop thinking mLearning is miniaturized eLearning. Just as digital video has enabled entirely new forms of entertainment and communication, mLearning enables powerful new (and old) performance solutions at very low costs. Clark omits the deafening hyperbole and delivers today′s best source of clear, complete, and useful mLearning guidance for us all." ––Michael Allen, CEO, Allen Interactions "The future is mobile. It will rock you more than the web did. And Clark Quinn has written the missing manual." ––Jay Cross, CEO, Internet Time, and author, Informal Learning "Those of us in learning and development know we spend a disproportionate amount of time on formal training, missing opportunities to support workers where real learning occurs: in work, every day. With a wealth of examples, Clark Quinn provides a clear, useful guidebook for using 21st–century tools to support our performers as they enact their work and apply new learning." ––Jane Bozarth, Ed.D., author, Social Media for Trainers and Better Than Bullet Points "Yes, this is a handy book about mobile learning and support. But it′s also a thoughtful nudge towards rethinking what we mean when we say we are educators." ––Allison Rossett, San Diego State University "Clark Quinn sets the pace for a swift race toward mobile everything. His thought–leadership and focus on solutions that work make him the one to watch, to read, and to learn from now!" ––Marcia Conner, advisor in business culture and collaboration, co–author of The New Social Learning: A Guide to Transforming Organization Through Social Media

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Product details

  • Hardcover: 256 pages
  • Publisher: John Wiley & Sons; 1 edition (18 Mar 2011)
  • Language: English
  • ISBN-10: 0470604484
  • ISBN-13: 978-0470604489
  • Product Dimensions: 22.9 x 15.9 x 1.9 cm
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 1,394,421 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Clark Quinn, Ph.D., integrates creativity, cognitive science, and technology to deliver engaging and effective strategies and solutions to learning, knowledge and performance needs for business, education, government, and the not-for-profit sectors. Dr. Quinn has led the design of award-winning online content, educational computer games, and websites, as well as adaptive, mobile, and performance support systems. A recognized scholar, he also has an international reputation as a speaker. Clark works for clients in organizational learning strategy as a founding member of the Internet Time Alliance and in learning experience design via Quinnovation.

Product Description

From the Inside Flap

Mobile is a powerful new tool for supporting organizational performance, including a wide–variety of learning opportunities including innovation, collaboration, research, and design. Mobile generates new products, services, and helps solve problems. Whether providing needed tools, augmenting learning, or connecting individuals, mobile devices are empowering individuals and organizations. Designing mLearning is a hands–on resource that presents step–by–step guidance for designing, delivering, and deploying mobile solutions, covering both the background model and pragmatic considerations for successfully navigating mobile projects. The book takes an integrated approach to mobile learning regardless of the device used. Written by Dr. Clark Quinn, a noted leader in the mLearning revolution, Designing mLearning debunks commonly held myths about mLearning, defines the myriad opportunities for mobile, contains real–world, illustrative examples, includes implementation concerns, and places mobile learning in an overall strategic plan. Designing mLearning is written for instructional designers, developers, media experts, managers, and anyone with responsibility for supporting performance in organizations. While the focus is on the design of solutions, the book addresses the critical organizational issues to assist the larger agenda of mobilizing the organization. The information outlined in this groundbreaking guide can be applied across the mobile device spectrum and provides a systematic and integrated suite of conceptual frameworks to guide designers to pragmatic and effective solutions.

From the Back Cover

"Quinn takes you by the hand and leads you carefully and comprehensively through the m–learning maze of devices, models, examples, and designs, at the same time demonstrating that mobile learning is more than being about learning, but is also about performance." — Jane Hart , founder & CEO, Centre for Learning and Performance Technologies "Stop thinking mLearning is miniaturized eLearning. Just as digital video has enabled entirely new forms of entertainment and communication, mLearning enables powerful new (and old) performance solutions at very low costs. Clark omits the deafening hyperbole and delivers today′s best source of clear, complete, and useful mLearning guidance for us all." — Michael Allen , CEO, Allen Interactions "The future is mobile. It will rock you more than the web did. And Clark Quinn has written the missing manual." — Jay Cross , CEO, Internet Time, and author, Informal Learning "Those of us in learning and development know we spend a disproportionate amount of time on formal training, missing opportunities to support workers where real learning occurs: in work, every day. With a wealth of examples, Clark Quinn provides a clear, useful guidebook for using 21st–century tools to support our performers as they enact their work and apply new learning." — Jane Bozarth , Ed.D., author, Social Media for Trainers and Better Than Bullet Points "Yes, this is a handy book about mobile learning and support. But it′s also a thoughtful nudge towards rethinking what we mean when we say we are educators." — Allison Rossett , San Diego State University "Clark Quinn sets the pace for a swift race toward mobile everything. His thought–leadership and focus on solutions that work make him the one to watch, to read, and to learn from now!" — Marcia Conner , advisor in business culture and collaboration, co–author of The New Social Learning: A Guide to Transforming Organization Through Social Media

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
3.0 out of 5 stars Needs nitty gritty 7 Nov 2011
Format:Kindle Edition
If you're already sold on the concept and potential for mLearning, this book will only give you a few important how-to nuggets - such as generally what is needed to create mLearning for numerous varied mobile devices. Those nuggets are, indeed, gold though! Worth the money I spent on the book. His insistence on using all learning for measurable behavior change is spot-on, but for other books on training and instructional design.

I want to see Quinn begin his next book with Chapter 14 of this one, where he implores readers to begin an mLearning project. Then, he could walk us through the process, providing the appropriate checklists along the way and guiding our decisions.

I downloaded this book to Kindle on my Android phone - I wanted to mLearn about mLearning. It proved to be a very satisfying experience. I now believe that even massive amounts of information can be delivered on a small screen, enjoyed, and soaked up. Ironically though, many of the tables and graphs were difficult to read on my mobile device. They were too small to read. I think Quinn and Amazon need to discuss this issue.
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Amazon.com: 4.2 out of 5 stars  5 reviews
28 of 38 people found the following review helpful
1.0 out of 5 stars Spare yourself 22 Nov 2011
By Douglas - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book is awful. It is literally the worst business book I have ever read. The problem with it is simple. The author seems to take delight in saying things in the most obtuse, jargon-filled way possible. it is as if he has written it to prove to himself how darn clever he is.

I am a reasonably intelligent person and am familiar with the subject. I can battle my way through to an understanding of what he is getting at, but the book takes 3 times as long to read as it should and could easily be one third the length. Here is an example:

Under the heading: A Formal Learning Argument

Re-contextualize-Providing the concept applied to more contexts facilitates abstracting the concept and defining the breadth of application. By seeing what remains constant and what varies, we can discern what is inherent in the structure versus what is tied to the context. In short, we are facilitating transfer. This really helps when the concept has a broad area of application. Looking for more situations in which the knowledge would be useful(or where discrimination is critical, where it is not applicable) would be valuable.

You can fight your way through this book but there is really not much there so don't bother.
1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Resource for Learning & Performance! 8 May 2013
By Jason Haag - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book helped me to realize that Mobile learning should NOT be merely viewed as a replacement, an alternative, or as a new addition to existing training delivery methods. It should be thought of as a complimentary way to augment or enhance all types of learning. Many organizations are now incorporating mobile devices into their learning environment, but they should be thinking how mobile learning can not only support their overall strategy for training but also used for improving performance.

The book is generally geared toward learning practitioners and those looking to leverage mobile devices for organizational performance support and learning. However, many types of professionals without a learning or human performance background would also find this book to be an eye-opening experience.

I must admit I'm long overdue on this review! I actually read the book when it was first published, but since then have also found myself regularly picking it off of the bookshelf again to reference many of the excellent concepts and principles articulated by Clark Quinn. I also own the digital version of the book through Amazon so I can use it as a quick reference on my mobile devices!

The author covers the basics of mobile learning, but takes the reader to a much deeper level of understanding by providing practical examples and real business use cases as well as reflective questions at the end of each chapter. This book is both an advanced introduction and useful reference if you're simply interested in the new opportunities for improving workplace learning and performance. It's also and important resource for all education, training, and learning professionals interested in using mobile technology as part of their design and development strategy and to get you thinking "outside of the course." Many of those familiar with eLearning are thinking mobile is just another platform for delivering eLearning content. But it is so much more than that. You'll realize this after reading this book and truly understand the unique opportunities for learning on mobile. The author does this introducing you to new trends, approaches, and some of the exciting opportunities enabled by mobile devices such as cloud computing, user-generated content, sensors, push technologies, and spaced learning (aka slow learning, spaced repetition & practice).
2 of 3 people found the following review helpful
5.0 out of 5 stars Fantastic guide for mLearning and design 25 Jun 2012
By Megan Bowe - Published on Amazon.com
Format:Hardcover
This book outlines many implementation questions you will come across in your organization and looks well in to strategy. For someone looking to start using mLearning in a thoughtful way, this is a guiding light that should not be ignored. In this book the author dives in to a number of very deep concepts in how to design for future learning situations. These are not always easy, but well worth taking in.
5.0 out of 5 stars Excellent info that I'm already leveraging on a corporate mobile strategy 8 Dec 2012
By Rebecker - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Thank you Clark! Great general info and specifics on how to think through a mobile strategy. I'm using this to help me implement mobile in DoD! in fact, I have to go back and read through the last half of the book again so we make sure to think through the right possibilities.
1 of 2 people found the following review helpful
5.0 out of 5 stars The definitive text on using mobile devices for learning 26 Jun 2012
By Aaron Silvers - Published on Amazon.com
Format:Hardcover|Verified Purchase
I need to start this review with a caveat: I'm a fan of Clark Quinn since his previous book, Engaging Learning, fell into my lap when I was a technology director for an eLearning vendor many moons ago. I'm also happy to call on him as a personal friend and, sometimes, a critic. So I finally get to return the favor and review his book, Designing mLearning: Tapping Into the Mobile Revolution for Organizational Performance.

I'm of the opinion that Quinn has authored the first definitive text on the subject of mobile learning. It is not (thankfully) exhaustive; rather, I believe it is the best encapsulation of the space as it is emerging. Where Engaging Learning was a book of great ideas, Designing mLearning is far more broadly accessible and useful. The material here would easily serve as a primer for any project manager in charge of developing general content for mobile platforms, regardless of its instructional intent. I would also argue that anyone looking to get started in developing a mobile application of any stripe (even outside of a "learning" context) would find much direction here.

More than delivering a tome filled with facts and figures (though there are wonderful factoids that will no doubt be useful in lots of contexts), Quinn advocates a particular design aesthetic in his approach to producing instructional and performance supporting content for mobile devices, as he writes in Chapter 3, "Our goal is letting us do what our brains do well and [provide] support for what our brains do not do well."

My favorite takeaway from Designing mLearning is the notion of the "augmented human." Quinn writes that "mLearning is about augmenteing our learning--and our performance." The idea being that mLearning is not about a full-fledged mobile-based platform to use for every learning situation; rather, mLearning is to augment, expand and/or bridge gaps in learning activities offered through many other means.

Quinn smartly takes the reader on a journey throughout the book. At the beginning, he addresses the most tactical of subjects, moving more and more operational until the value of this work presents itself in strategic discussion of how the drive for mobile technology edges both design depth and the drivers for ePerformance well past what we consider eLearning today.

This means that a broad array of performance ecosystems (content management, knowledge management, learning management) are ripe for an explosion in use if there is a mobile interface to those systems.

It's this pragmatism in Quinn's writing that draws to reread. There is a really wonderful balance of learning theory and how to, making it broadly accessible to non-technical professionals, where he very wisely writes about technology written at a level that encourages the reader to stretch only a little bit.

(originally written by me for eLearn Magazine: [...]
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