Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

Quantity:

More Buying Choices

25 used & new from �11.87

Have one to sell? Sell yours here

Designing Health Communication Campaigns: What Works? (Paperback)

by Thomas E. Backer (Author), Dr. Everett M. Rogers (Author), Dr. Pradeep Sopory (Author) "The great American actress Helen Hayes once said, "It's what you learn after you know it all that really counts ..." (more)

No customer reviews yet. Be the first.

RRP:	�31.99
Price:	�30.39 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save:	�1.60 (5%)
	o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o

In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Wednesday, July 15? Choose Express delivery at checkout. See Details

14 new from �29.46 11 used from �11.87

Other Editions:	RRP:	Our Price:	Other Offers:
Hardcover			2 used & new from �11.86

Product details

Paperback: 181 pages
Publisher: Sage Publications, Inc; illustrated edition edition (1 Jan 1992)
Language English
ISBN-10: 0803943326
ISBN-13: 978-0803943322
Product Dimensions: 21.1 x 14 x 1.3 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,636,464 in Books (See Bestsellers in Books)

Would you like to update product info or give feedback on images?

See Complete Table of Contents

Customers Viewing This Page May Be Interested in These Sponsored Links

(What is this?)

Health Communication

www.alarmtilt.com Quick and mass notification during disaster recovery and emergencies

Health Care Communication

www.aidcall.co.uk/healthcare Leaders in wireless communication for the healthcare industry

Healthcare Communications

www.WatermeadowMedical.com/Strategy Professional Pharmaceutical Communications Planning Services

Product Description

Product Description
This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer's Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Inside This Book (Learn More)

First Sentence
The great American actress Helen Hayes once said, "It's what you learn after you know it all that really counts." Read the first page

Explore More
Concordance

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

There are no customer reviews yet. Create your own review

Video reviews

New feature! Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Active discussions in related forums

	Discussion	Replies	Latest Post
	politics Can anybody recommend a book on Thatcher's impact on Britain's international standing?	5	9 days ago
	politics This is Politics?????	27	19 days ago

Related forums

politics (2 discussions)

Look for similar items by category

Books > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Books > Languages
Books > Reference > Language > Communication
Books > Science & Nature > Medicine > Education > Teaching Aids
Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media Studies
Books > Study Books > FE & College > Vocational > Sport & Recreation

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Looking for Information: A...

Some reviews of the first edition: "...an ambitious book... Read more
£45.95

›Find similar items

More From Everett M. Rogers

Diffusion of Innovations

In an age of ever-increasing technological innovation, this renowned... Read more
£25.00 £18.99

Boys Smell

Lynx Africa Body Spray and After Shave Gift set

But we make sure they smell good...

›Discover male grooming at Amazon.co.uk

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (75)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (464)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (165)�3.99

The Host by Stephenie Meyer

4.2 out of 5 stars (83)�3.86


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon