- Paperback: 336 pages
- Publisher: New Riders; 1 edition (18 Dec 2003)
- Language English
- ISBN-10: 0735713944
- ISBN-13: 978-0735713949
- Product Dimensions: 25.1 x 19.8 x 1.8 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
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Amazon Bestsellers Rank:
876,162 in Books (See Top 100 in Books)
- #23 in Books > Scientific, Technical & Medical > Physics > Sound & Waves
- #43 in Books > Art, Architecture & Photography > Design Studies > Multimedia
- See Complete Table of Contents
Designing a Digital Portfolio
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More About the Author
Product Description
Product Description
The world has gone digital--which means that a paper portfolio is no longer good enough. These days, as a creative professional, you're expected to be able to show your work on demand--whether that means emailing it to a client, displaying it on a Web site, or delivering it on CD or DVD. This book shows you how. Using a combination of step-by-step instructions and inspiring examples, veteran author Cynthia Baron takes you through the entire process of designing a digital portfolio--from developing a concept and choosing a medium, to scanning work created with traditional materials; optimizing digitized art; repurposing digital material; creating a portfolio Web site, CD, or DVD; producing a portable portfolio; and avoiding technical pitfalls when digitizing, organizing, and delivering the final product. You'll also find loads of insights from the professionals who evaluate artist portfolios everyday--agency heads, art directors, and designers--plus handy checklists, a run-down of dos and don'ts, case studies, and tips.
From the Back Cover
The world has gone digital--which means that a paper portfolio is no longer good enough. These days, as a creative professional, you're expected to be able to show your work on demand--whether that means emailing it to a client, displaying it on a Web site, or delivering it on CD or DVD. This book shows you how. Using a combination of step-by-step instructions and inspiring examples, veteran author Cynthia Baron takes you through the entire process of designing a digital portfolio--from developing a concept and choosing a medium, to scanning work created with traditional materials; optimizing digitized art; repurposing digital material; creating a portfolio Web site, CD, or DVD; producing a portable portfolio; and avoiding technical pitfalls when digitizing, organizing, and delivering the final product. You'll also find loads of insights from the professionals who evaluate artist portfolios everyday--agency heads, art directors, and designers--plus handy checklists, a run-down of dos and don'ts, case studies, and tips.
Inside This Book
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Customer Reviews
Most Helpful Customer Reviews
7 of 8 people found the following review helpful
Format:Paperback
I bought this book with the hope that I would be able to find quick, easy and at the same time instructive information on how to design and construct a digital portfolio - what are the tools I need and how to use them. If you're looking for a book that will help you with your college research paper on the "how to of a digital portfolio" this is the book for you. You have lots of time to read and read and read. And yes there is some good information and tips not just on the structure but on marketing and protecting your work in a digital format.
But, if like me, you need a well thought-out coherent and easy to use guide on setting up a digital portfolio this is not the book for you
But, if like me, you need a well thought-out coherent and easy to use guide on setting up a digital portfolio this is not the book for you
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
11 reviews
65 of 65 people found the following review helpful
One of the Best Books on the Topic
6 May 2004
Format:Paperback
This is one of the best books on its topic that I have ever seen. From the title, I expected to find advice on preparing images for the screen, how to put them on a CD or DVD, etc. Those things are there, but the book begins in a logical place that I wouldn't have considered. Brown's approach is truly holistic.
Check out page 23 for the first page of a three-page self assessment check list. It has you evaluate your professional strengths and weaknesses, goals and personality.
Chapter 3 asks you a bunch of questions to help you identify who your audience really is and focus on them.
The rest of the book covers various digital formats, how to organize your work, how to get images of 3D and oversized work into your portfolio, including choosing a camera and setting up for shooting.
Ms. Brown covers editing your images to remove the most common problems, such as moire, sharpening needs, bad crops, etc. And ... she devotes a section to creating written content to accompany your stunning images, telling you how to write to that audience you defined earlier.
She explains the differences between a monitor screen and a printed page. You need to know that to design the correct interface for your portfolio. She also has a full chapter devoted to marketing and copyright issues.
The entire book is scattered with quotes (in friendly green type) from experts and those who have gone before you. The quotes tell you what agencies are looking for in a portfolio, how others have found success at this, what things you can do to streamline the process, etc.
Check out page 23 for the first page of a three-page self assessment check list. It has you evaluate your professional strengths and weaknesses, goals and personality.
Chapter 3 asks you a bunch of questions to help you identify who your audience really is and focus on them.
The rest of the book covers various digital formats, how to organize your work, how to get images of 3D and oversized work into your portfolio, including choosing a camera and setting up for shooting.
Ms. Brown covers editing your images to remove the most common problems, such as moire, sharpening needs, bad crops, etc. And ... she devotes a section to creating written content to accompany your stunning images, telling you how to write to that audience you defined earlier.
She explains the differences between a monitor screen and a printed page. You need to know that to design the correct interface for your portfolio. She also has a full chapter devoted to marketing and copyright issues.
The entire book is scattered with quotes (in friendly green type) from experts and those who have gone before you. The quotes tell you what agencies are looking for in a portfolio, how others have found success at this, what things you can do to streamline the process, etc.
54 of 56 people found the following review helpful
The definitive resource
21 Feb 2004
Format:Paperback
For several months I searched for an appropriate textbook for a course that I was developing. Several days prior to the deadline for the course outline, "Designing a Digital Portfolio " was published. After reading the book, I realized this was the authoritative text for anyone in a creative field. The book asks and answers all the essential questions. It is perfect for the technological savvy multimedia programmer or for any artist with limited technology expertise. I urge anyone who is even considering developing a digital portfolio to buy this book. Without qualification, this is the most valuable book on the market
Multimedia Portfolio Instructor/Art Institute/Art Institute Online
Subject Matter Expert / Curriculum Development Multimedia Portfolio
33 of 34 people found the following review helpful
Superb resource for a wide variety of portfolio formats
13 Nov 2004
Format:Paperback
If you set can aside the near 100% focus on digital media (though it is excellent for that kind of format) and not hyperventilate in feeling like you need to come up with Flash or DVDs after reading this, it offers solid points on portfolio content, whatever format you choose.
It covers what should go in, what should not go in, how much should go in, how/if to deal with process pieces, storyboarding,
thematic ties to pull a disparate portfolio together, and sage advice on basics like the kinds of written copy you want to include, such as design briefs, problem statements, and tag lines. It's my favorite book for this effort right now. My husband's, too. I have to pry it off his desk.
It's also savvy when it comes to marketing, so I think it will have a long shelf life in my library for the days when I need to market myself on other things besides landing a job, like marketing my firm.
It has some printed web site design examples which offer visual eye inspiration for printed page layout. It even has great image workflow tips, towards preserving the best image quality with the least needed resolution, that are comprehensible to the lay person as well as meaningful to someone with a high degree of digital photographic processing background.
It covers what should go in, what should not go in, how much should go in, how/if to deal with process pieces, storyboarding,
thematic ties to pull a disparate portfolio together, and sage advice on basics like the kinds of written copy you want to include, such as design briefs, problem statements, and tag lines. It's my favorite book for this effort right now. My husband's, too. I have to pry it off his desk.
It's also savvy when it comes to marketing, so I think it will have a long shelf life in my library for the days when I need to market myself on other things besides landing a job, like marketing my firm.
It has some printed web site design examples which offer visual eye inspiration for printed page layout. It even has great image workflow tips, towards preserving the best image quality with the least needed resolution, that are comprehensible to the lay person as well as meaningful to someone with a high degree of digital photographic processing background.
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