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Designing for the Digital Age: How to Create Human-Centered Products and Services [Paperback]

Alan Cooper , Kim Goodwin
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Book Description

13 Mar 2009
Whether you’re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today’s digitally–enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a multi–disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus–building. This comprehensive, full–color volume addresses all of these and more with detailed how–to information, real–life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike.

Frequently Bought Together

Designing for the Digital Age: How to Create Human-Centered Products and Services + About Face 3: The Essentials of Interaction Design + The Design of Everyday Things, revised and expanded edition
Price For All Three: 66.87

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Product details

  • Paperback: 768 pages
  • Publisher: John Wiley & Sons; 1 edition (13 Mar 2009)
  • Language: English
  • ISBN-10: 0470229101
  • ISBN-13: 978-0470229101
  • Product Dimensions: 3.8 x 19 x 23.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 138,658 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"Kim’s book is nothing less than a complete handbook for an entire profession. Kim’s unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate ‘how–to’ book. Every step in this fascinating and multi–faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I’ve no doubt that this will become the most dog–eared, annotated and worn–from–many–readings volume in your library." —Alan Cooper, bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design "Kim is one of the brightest minds in the world of user experience design. Her work on Goal–Directed Design and persona development has set a standard." —Jared Spool, Founding Principal, User Interface Engineering

From the Back Cover

Whether you′re designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today′s digitally–enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and services in the digital age requires a team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus–building. This comprehensive volume addresses all of these and more. Kim′s book is nothing less than a complete handbook for an entire profession. Kim′s unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate ′how–to′ book. Every step in this fascinating and multi–faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I′ve no doubt that this will become the most dog–eared, annotated and worn–from–many–readings volume in your library." Alan Cooper Bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design Kim is one of the brightest minds in the world of user experience design. Her work on Goal–Directed Design and persona development has set a standard." Jared Spool CEO & Founding Principal, User Interface Engineering

Inside This Book (Learn More)
First Sentence
To a greater extent than any other creature, we humans shape the world around us to suit ourselves. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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4 of 4 people found the following review helpful
5.0 out of 5 stars Great overview of UX, methods and approaches 25 Feb 2010
Format:Paperback|Verified Purchase
This book is great for people who are relatively new to user experience, but also acts as a really handy reference for more experienced practitioners too.

It gives you an overview of UCD (or Goal Directed Design as it's called in this book, that's Cooper's proprietary name for their process), with detailed chapters on organising a project, running and then analysing research, designing the product etc.

One of the best overall UX books I've seen for a while, and the first thing I would recommend anyone in this field to buy.
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5.0 out of 5 stars Great for a UX library 16 Aug 2013
By E. Chittenden VINE VOICE
Format:Paperback|Verified Purchase
This book doesn't have the greatest title to accurately describe the contents of the book. If you work in UX then this book should really be a staple on your bookshelves. It's one of those books that not only explains the 'what' but also the 'why' and 'how' in great detail. I've found a lot of new tools and techniques in there that have really helped transform the way that I deliver UX. Buy it! there won't be any regrets.
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5.0 out of 5 stars Great practical approach to interaction design 8 Mar 2010
Format:Paperback
What Kotler's Marketing Management did for aspiring marketing managers will Designing for the digital age do for future interaction designers. The book covers the complete project of interaction designing with inspiring real life examples. It has been a very useful tool for us at European Domain Centre when redesigning our website. Interaction design is a rather new science and this book will become the bible in this field.
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Amazon.com: 4.8 out of 5 stars  17 reviews
19 of 19 people found the following review helpful
5.0 out of 5 stars A "desert island" design book, and an excellent guide 6 Sep 2009
By Carl Seglem - Published on Amazon.com
Format:Paperback
Kim Goodwin has written a book that I've been hoping for for years.

It's the book I turn to when I want thorough yet approachable guidance or reminders for how to do design.

I told a colleague of mine: "Finally! The textbook and handbook for the practice of interaction design!" Much inspiring and useful work has come before, but I haven't found such a comprehensive and useful how-to book for practicing and aspiring interaction designers.

If I could only have three books on my shelf to refer to in my interaction design (or if I were on a desert island where I was going to be designing interactive systems with people), I'd have:
* Kim Goodwin's Designing for the Digital Age for process,
* Jennifer Tidwell's Designing Interfaces for patterns, and
* Alan Cooper et al's About Face (3) for principles.
17 of 18 people found the following review helpful
5.0 out of 5 stars Goodwin explains it all.... 19 Feb 2009
By John McSwain - Published on Amazon.com
Format:Paperback|Verified Purchase
Designing for the Digital Age: How to Create Human-Centered Products and Services serves as an excellent guide and reference for new and experienced human centered design practitioners. Kim Goodwin (VP of Cooper) does a great job translating her goal-oriented design processes into clear and understandable terms. Human/user centered design books can easily be littered with heavy jargon or unintelligible references that make it difficult or impossible to understand or practice. Goodwin makes a conscious effort to explain and visualize many of the concepts introduced in each chapter and keeps the research lingo within reason. For example, in Chapter 12: Defining Requirements, Goodwin dispels what requirements aren't (i.e. features or specifications) and promptly outlines what is needed to generate effective requirements (i.e. data needs, functional needs, product / service qualities, constraints). In addition, Goodwin's writing style guarantees a cognitive learning experience with most readers by providing multiple exercises and scenarios that engage and evoke a desire for comprehension. The photography, diagrams, and charting are plentiful and supplement the subject matter effectively also.

I believe that this book is easily a pylon supporting the ever-swelling weight of UCD with its hoard of overlapping design disciplines. I recommend it to anyone interested in design or the design process...

Table of Contents:

Getting Started
Chapter 1: Goal-Directed Product and Service Design
Chapter 2: Assembling the Team
Chapter 3: Project Planning
Research
Chapter 4: Research Fundamentals
Chapter 5: Understanding the Business
Chapter 6: Planning User Research
Chapter 7: Understanding Potential Users and Customers
Chapter 8: Example Interview
Chapter 9: Other Sources of Information and Inspiration
Modeling
Chapter 10: Making Sense of Your Data: Modeling
Chapter 11: Personas
Requirements
Chapter 12: Defining Requirements
Chapter 13: Putting It All Together: The User and Domain Analysis
Framework
Chapter 14: Framework Definition: Visualizing Solutions
Chapter 15: Principles and Patterns for Framework Design
Chapter 16: Designing the Form Factor and Interaction Framework
Chapter 17: Principles and Patterns in Design Language
Chapter 18: Developing the Design Language
Chapter 19: Communicating the Framework and Design Language
Detailed Design
Chapter 20: Detailed Design: Making Your Ideas Real
Chapter 21: Detailed Design Principles and Patterns
Chapter 22: Detailed Design Process and Practices
Chapter 23: Evaluating Your Design
Chapter 24: Communicating Detailed Design
Ensuring Success
Chapter 25: Supporting Implementation and Launch
Chapter 26: Improving Design Capabilities in Individuals and Organizations
7 of 7 people found the following review helpful
5.0 out of 5 stars Have sticky notes ready! 29 April 2009
By Jane Childs - Published on Amazon.com
Format:Paperback
Kim Goodwin has written a book that is destined to become a classic for Interaction Design practitioners. Whether you're new to the field of Interaction Design or an experienced practitioner, this book really does have something for everyone. My copy is already liberally tagged with sticky notes.

At 728 pages the book is detailed and thorough and designed as a walk through the end-to-end process of creating a product or service. Don't be put off by its weight, the color-coded sections allow you to easily dive into specific areas: Research, Modeling, Requirements, Framework, Detailed Design, Ensuring Success. The chapters within each section provide detail, examples, and case studies. For example, if interviewing is not your strength, the research section provides guidance from planning your research through to conducting interviews with targeted people. The annotated interviews are a terrific way of illustrating the points made earlier in the chapter and pulling all the information together.

Thoughtfully illustrated and beautifully designed, this will become one of those books found on Interaction Designers bookshelves that shows signs of regular use. Product Managers and Development Teams seeking to understand how to build a truly differentiated product or service will also gain much from this wonderfully comprehensive book.
6 of 6 people found the following review helpful
5.0 out of 5 stars Finally, a comprehensive book on the UX process 27 Aug 2009
By Ryan L. Winzenburg - Published on Amazon.com
Format:Paperback|Verified Purchase
I have been looking for a book like this for over 10 years. Designing for the Digital Age puts forth a comprehensive framework for ux design and development. I have a large library of ux books that go into great detail on the the various phases of the UX process, they are all great, but it is up to the reader to blend a process from all of these disparate subjects. Kim's book is a logical step-by-step guide to creating meaningful solutions for clients and users. What i like most about this book is that it creates a foundation for the profession. Not that it is definitive, but it creates a starting point for ux professions to move forward from.
5 of 5 people found the following review helpful
5.0 out of 5 stars A Step-by-Step Guide to Design 9 Mar 2010
By Jon Ruiz - Published on Amazon.com
Format:Paperback
The unique and valuable thing about this book is that it exposes all the details of executing the design lifecycle. There are many good books out there that give a high-level framework within which to do design (About Face), or give ideas, principles and inspiration (Universal Principles of Design) or go into detail about specific tools and techniques (The User is Always Right, Sketching User Experiences). While all of these are excellent books, only Kim's gives an end-to-end framework along with specific details of all of the tools and techniques to execute at each step. Everything is covered rom framing the project and getting buy-in to supporting the design during implementation and launch. It also covers the topics with surround the design process: project planning, building a team, and getting an organization to embrace design. I have had the privilege of working with and learning from Kim in the past. In addition to being an excellent designer, she is also an excellent teacher and has a knack for making topics simple and straightforward.
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