Start reading Designing the Conversation: Techniques for Successful Fac... on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device


Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter)

Designing the Conversation: Techniques for Successful Facilitation (Voices That Matter) [Kindle Edition]

Russ Unger , Brad Nunnally , Dan Willis

Print List Price: £22.99
Kindle Price: £14.62 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £8.37 (36%)
* Unlike print books, digital books are subject to VAT.


Amazon Price New from Used from
Kindle Edition £14.62  
Paperback £15.39  
Kindle Daily Deal
Kindle Daily Deal: At least 60% off
Each day we unveil a new book deal at a specially discounted price--for that day only. Learn more about the Kindle Daily Deal or sign up for the Kindle Daily Deal Newsletter to receive free e-mail notifications about each day's deal.

Special Offers and Product Promotions

  • Purchase any Kindle Book sold by and receive £1 credit to try out our Digital Music Store. Here's how (terms and conditions apply)

Product Description

Product Description

Facilitation skills are the foundation of every successful design practice, yet training on this core competency has been largely unavailable—until now. Designing the Conversation: Techniques for Successful Facilitation is a complete guide to developing the facilitation skills you need to communicate effectively and design fully engaging experiences. Learn to take control as Russ Unger, Brad Nunnally, and Dan Willis show you how to use your skills as a facilitator to deftly extract information from different types of people in various scenarios and address any problems and needs that arise along the way.

With this book, you will learn how to:

  • Bring together different cross-functional project teams, stakeholders, and clients while balancing their needs, goals, and requirements with those of users
  • Prepare for activities through agenda setting, planning for different types of personalities, and identifying the method of practicing that works best for you
  • Perform group facilitation in workshops, brainstorming sessions, and focus groups
  • Manage individual facilitation activities through interviews, usability testing, sales calls, and mentoring
  • Conduct one-to-many facilitation activities such as presentations, virtual seminars, and lectures
  • Understand how to manage Q & A from audiences of all sizes

About the Author

Russ Unger, co-author of A Project Guide to UX Design and user experience consultant, is on the Advisory Board for
the Department of Web Design and Development at Harrington College of Design. His workshops have been
attended by a variety of companies, from lean startups to large corporations. Since 1993 he has helped many
companies incorporate user experience strategies and tactics into their designs.

Brad Nunnally is a Lead User Experience Consultant at Perficient, where he performs UX activities including research, modeling, design, and testing. Over the course of his career, he has helped clients in the financial, healthcare management, public utilities, and pharmaceutical management industries identify customer and user needs, and has developed engaging experiences catered directly for those needs.

Dan Willis is a user experience consultant who has been launching robust websites and apps since the mid-1990s.
He was the first User Experience Director at, and he held the same title at He is the creator of UX Crank (, a resource for UX professionals.

Product details

  • Format: Kindle Edition
  • File Size: 4294 KB
  • Print Length: 265 pages
  • Page Numbers Source ISBN: 0321886720
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: New Riders; 1 edition (19 Feb 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #391,378 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

More About the Authors

Discover books, learn about writers, and more.

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

There are no customer reviews yet on
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on (beta) 4.8 out of 5 stars  6 reviews
6 of 7 people found the following review helpful
5.0 out of 5 stars Amazingly thorough review of techniques and tactics 25 Mar 2013
By Eric Reiss - Published on
In the interest of full disclosure, I was asked by the authors to contribute to this book. And my comments made it to print. That said, I was actually uncertain what this book was going to end up being when it was first described to me. Now, seeing it in real life, I am amazed at how much territory the authors have covered. My contributions relate to public speaking, but there are also incredibly useful chapters on focus-group facilitation, agenda preparation, usability testing - a LOT of other stuff. Part of what makes the book particularly interesting are the myriad of anecdotal stories contributed by key figures within the user-experience community.

To be frank, I've been in this business a long time and am a pretty decent facilitator. But I'd be a liar if I didn't admit that I learned a LOT from this book! If you have ever have to run a meeting, make a presentation, or even just ask your boss for a raise, I guarantee you will find something that will make the purchase of this book entirely worthwhile.
3 of 3 people found the following review helpful
5.0 out of 5 stars Finally, a facilitation guide for designers and strategists 18 Oct 2013
By Karen McGrane - Published on
I was just asked to recommend a book on facilitation, and I was thrilled to be able to recommend this one. The skills needed to effectively facilitate discussions are crucial to helping organizations deal with change. For anyone who's involved in building new products or managing teams that have to adapt to new ways of working, this book is a lifesaver.
1 of 1 people found the following review helpful
5.0 out of 5 stars I book for studying not just reading 21 July 2014
By Amazon Customer - Published on
Format:Kindle Edition|Verified Purchase
Still have to finish reading it, I am studying it. So far exceeds my expectations in "how to" about Facilitation.
4.0 out of 5 stars Buy it to think about details about facilitation and workshops 2 Aug 2014
By Paulo Peres - Published on
Format:Paperback|Verified Purchase
Is a good book to prepare itself for a workshop or important meeting or facilitation. Isn't a book complet because it give not tools (if you wait for it), but another books like Gamestorming (Dave Gray made a excellent job) is a lot helpful. But is a good book to value better your work, pre and pos work. I recommend it yes.
2 of 4 people found the following review helpful
5.0 out of 5 stars Useful, Practical, Much Needed 16 April 2013
By Aaron Irizarry - Published on
Working in a large organization communication can be tough on multiple levels. This book offers lots of great insights into improving the conversation surround design with your teams an within your organization. One of the keys to improving communication is good facilitation. Designing the Conversation provides great insights and tips for better facilitation and communication from the authors as well as many industry experts on the various aspects of facilitation and communication.

The book covers content surrounding soft skills that is gravely missing in design education and much needed for designers, project managers, product managers, etc. in our industry, and even more importantly for those just breaking into our field.

It is a definite "must read".
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
First post:
Prompts for sign-in

Search Customer Discussions
Search all Amazon discussions

Look for similar items by category