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Designing with Color: Concepts and Applications [Paperback]

Chris Dorosz , J. R. Watson

RRP: 60.00
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Book Description

1 Jun 2011 1563678594 978-1563678592
This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of activities and record their work with photos for future reference.

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About the Author

Chris Dorosz and J.R. Watson are both based at The Academy of Art University, San Francisco.

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Customer Reviews

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Most Helpful Customer Reviews on (beta) 4.2 out of 5 stars  6 reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars I love this book. 10 Mar 2013
By Michele M. Lewin - Published on
Format:Paperback|Verified Purchase
I ordered it for a college class. I absolutely love the layout, and vast information and inspiration. It is laid out like a class.
1 of 1 people found the following review helpful
5.0 out of 5 stars Best Book on Color I've Encountered 2 Feb 2012
By Joe Cory - Published on
I recently encountered this textbook while doing research for a university foundations level course I teach that deals heavily with color. It is by far the best book on the subject I have seen. The visual examples and charts are striking, user friendly, and relevant (fashion and video games ads alongside examples from fine art and design fields) to this current generation of students. It is well designed and easy to read. The content covers all of the foundational aspects of color including relevant vocabulary and the principles of design. All of which are demonstrated clearly with the visual examples. My only concern is the suggested activities tend to be digitally heavy and not enough hand manipulation of color is emphasized (something I still see as being very important in terms of pedagogy). It is a great tool for all learning types, especially visual learners. I highly recommend it.
1 of 1 people found the following review helpful
5.0 out of 5 stars Perfect Teaching Tool 6 Mar 2011
By art is power - Published on
I used this new book 'Designing With Color' as a tool for teaching a University first year studio 'Foundations' course this semester. The content was comprehensive and easy to relay to my students. The author's approach of using examples from various aspects of culture from advertising, fashion and to design to fine arts made the information relevant and exciting for my students. I didn't have to chase students to do the homework assignment suggestions at the end of each chapter, they were fun and helped the them understand how to apply the course to their everyday lives and interests, which creates a sense of information resonance. This book is both specific and general enough for teachers focusing in any number of areas from gaming to fashion to fine arts to use effectively. In my professional experience students often leave rudimentary courses in art without a real understanding of color particularly - Designing With Color lays out this information in a way that insures that trend ends with me. I like the structure of this book, and will continue to use, adopt and modify it to fit my needs. I love it!
1 of 1 people found the following review helpful
5.0 out of 5 stars Designing with Color - Concepts and Applications 22 Feb 2011
By LFCBetsy - Published on
Last January, when, Designing with Color - Concepts and Applications, was still in its formative stages I blogged about its upcoming release - [...]. I commented then that good design books are hard to come by and how, we pleased we at Little Fluffy Clouds were to be contributing to one that, from the galleys, looked like it would be just that.

As an animation and design studio we often provide images and commentary on our work to writers, editors and publishers, only to find that for whatever reason the book in question never sees the light of day. I could write an entire post on the whys and wherefores of the publishing industry and how difficult it is to bring a book - particularly an instructional one - to market in this day and age of instant apps but for right now I'm just happy to report that the book is now published. Hats off to Fairchild Books, a division of Conde Nast Publications, for staying the course and making this happen.

Written primarily as a workbook for students who want to work in the field of arts it might also benefit art directors across the board in the way that only good design publications and the theory of art outlined within can do. After all, the joy of the "happy accident" is short lived in an artist's entire career, of far more use is the ability to confidently articulate why an image - a project - a campaign - was created that way and publications such as this one help put you on that path of knowledge backed up by experience.

Designing with Color takes examples from nine disciplines: advertising, animation, fashion, fine art, graphic design, illustration, industrial design, interior design and photography. The idea of this is less to separate these areas of art but to "inspire" and illustrate "the interconnected nature of all the visual and applied arts."

The book is divided into 17 subject areas in two parts - one relating to color - the other on design. Each chapter is choc-a-block with images from artists: photos, drawings, diagrams, paintings that come together to succinctly illustrate the chapter point. Space is allowed for those keen enough to contribute their own ideas - a sort of journal of art - along the lines of "process and idea" so the entire book can be personalized and students can take advantage of the myriad of tools - camera phones, apps, iPads - available to them.

Here's an introductory quote from the authors talking about the porous nature of the crossover in media that is the mainstay of today:

"One defining feature of the postmodern era we live in is the breakdown of disciplines. An artists practice might resemble that of an architect: an illustrator's that of a 3D modeler. With the pervasiveness of marketing and media in our current culture, people in disciplines such as advertising, photography, graphic design, illustration and 3d animation frequently collaborate. The disciplines of fine art, industrial design, interior design and fashion also merge to create, represent and disseminate a product and the visuals that surround it."

Designing with Color - Concepts and Applications, by Chris Dorosz and J.R. Watson, published by Fairchild Books a division of Conde Nast Publications, is available now - go out and get your copy.
0 of 1 people found the following review helpful
3.0 out of 5 stars class book 5 Oct 2013
By Jordan Foley - Published on
Format:Paperback|Verified Purchase
this book was for a class. it arrived on time and in the condition it was stated to be in. what more can you say about a class book
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