Fantastic reference book for anyone looking for a complete overview of the branding process. Even if you only work in one part of the 'branding' chain, this book helpfully outlines... Read morePublished 23 months ago by Choekyi Smiles
What a great book, love the content and the illustration details. Layout is clean and concise which makes reading the book more enjoyable, great for reference and I simply love it! Read morePublished on 5 April 2012 by SimplyCreative
Good book, covers all the main points in a simple, approachable manner. Explanations are easy to understand, and examples are relevant and up to date. Read morePublished on 11 Oct. 2011 by Maj
This book is so developed and concise, it takes an age to read - however thats a good thing as its aimed at intelligent creative types. Read morePublished on 22 Aug. 2011 by Will Baxter Limited
It is a beautiful'thing'.
And a great reference guide for all things 'Brand'.
Every marketing company should have this on the shelf.
Really nice book, helps alot to understand key elements of designing, spreading brand. I wish that book was little bit more detailed.Published on 7 Feb. 2011 by Idinev