Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best–Seller, Spotlight 1/23/2011) : "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries , coauthor, Positioning "Wheeler′s book offers a cogent description of how strategy and design meet in the real world among world–class companies." —Marty Neumeier , author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts
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"Returning with a third edition is the branding bible that is widely regarded as the absolute best, most comprehensive, most successful, and most effective book to use as a reference when creating a brand and brand identity, Designing Brand Identity . Very thorough and to the point, Wheeler′s guide takes one through the process of developing, implementing, disseminating, and maintaining a brand identity for a company, organization, or group and give them an edge in the marketplace." ( San Francisco Book Review , January 25, 2010) "We will be reading the book together as a company, and you should stoop and buy one now." ( matchstic.com , August 25, 2009)
From the Back Cover
Who are you? Who needs to know? Why should they care? How will they find out? In a densely crowded marketplace, corporations, organizations, and even individuals look for ways to differentiate themselves. That is the job of branding. Whether your goal is to express a new brand or to revitalize an existing one, here is a proven, universal five–phase process for creating and implementing effective brand identity. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity is an essential reference for the entire process. Enriched by new case studies showcasing successful world–class brands from Herman Miller and General Electric to the Obama ′08 election campaign, this Third Edition offers new insights into emerging trends such as sustainability and social networks. Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits. Praise for previous editions of Designing Brand Identity : An inspiring and powerful toolkit. The Marketer Alina Wheeler provides a practical structure for the brand building process. Al Ries, coauthor, Positioning Wheeler′s book offers a cogent description of how strategy and design meet in the real world among world–class companies. Marty Neumeier, author, The Brand Gap A valued reference book for all members of the branding team. Communication Arts
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Customer Reviews
Most Helpful Customer Reviews
9 of 9 people found the following review helpful
Format:Hardcover
Pretty good as a 'how-to manual' for best practices in doing branding projects - from the foundations upwards, through to the design applications. Doesn't go into a lot of detail about design aesthetics, but lots of detail on the foundations and planning of a brand identity, and maintains a good guidance approach throughout. Bit dry and technical at times though and the chapters are more like stages with chunks of relevant information gathered rather than narrated or step-by-step progression, so doesn't really make a great 'read' from start to finish, but excellent as a reference and to crib from for presentations or guidance of a team. Haven't found anything else that plots out the course for a branding project, step by step from start to finish, in quite so matter-of-fact and precise a way.
7 of 7 people found the following review helpful
By Martin Benes
Format:Hardcover
This is a great book. It's complete and you will find everything you're looking for regarding branding argoument. This is not a design manual so you can't learn how to design, it's about strategy and planing. I recommend it.
3 of 3 people found the following review helpful
Format:Hardcover
This is a good book for designing for big clients and big budgets. It is nicely divided into sections of the process plus examples. The process itself is aimed at huge budgets/clients, so if your are designing for smaller companies or startups, buy Logo design love instead.
The book is also very nicely designed and a pleasure to read or even just leaf through.
The book is also very nicely designed and a pleasure to read or even just leaf through.
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4.6 out of 5 stars
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Most Recent Customer Reviews
5.0 out of 5 stars
A very well laid out accessible excellent reference text for anyone...
This is a very well laid out easily accessible very well illustrated document and ideal for anyone wanting to develop or revisit their brand, it focuses on all aspects of brand... Read more
Published 12 months ago by Critical friend
5.0 out of 5 stars
Buy buy buy
What a great book, love the content and the illustration details. Layout is clean and concise which makes reading the book more enjoyable, great for reference and I simply love it! Read more
Published 13 months ago by SimplyCreative
5.0 out of 5 stars
Excellent overview of the whole branding process
Designing brand identity is a birds-eye overview of the entire branding process, supplemented by a well-described set of branding and rebranding case studies. Read more
Published 18 months ago by Martin Turner
4.0 out of 5 stars
So far so good
Good book, covers all the main points in a simple, approachable manner. Explanations are easy to understand, and examples are relevant and up to date. Read more
Published 19 months ago by Maj
5.0 out of 5 stars
If you're creative you will like this
This book is so developed and concise, it takes an age to read - however thats a good thing as its aimed at intelligent creative types. Read more
Published 21 months ago by Will Baxter Limited
5.0 out of 5 stars
Great reference guide
This is a fantastic book. Short, sharp and to the point with great diagrams.
I agree with a previous reviewer that it is not the best book to read cover to cover. Read more
I agree with a previous reviewer that it is not the best book to read cover to cover. Read more
Published 21 months ago by Simon Pheasey
4.0 out of 5 stars
Beautiful
It is a beautiful'thing'.
And a great reference guide for all things 'Brand'.
Every marketing company should have this on the shelf.
And a great reference guide for all things 'Brand'.
Every marketing company should have this on the shelf.
Published 22 months ago by rudyardx
5.0 out of 5 stars
Nice book
Really nice book, helps alot to understand key elements of designing, spreading brand. I wish that book was little bit more detailed.
Published on 7 Feb 2011 by Idinev
4.0 out of 5 stars
Good book, fast delivery
The delivery came about a week after ordering, and the book were in perfect shape. Nothing bad to say about this!
Published on 29 July 2010 by Madelon
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