- Hardcover: 288 pages
- Publisher: John Wiley & Sons; 2nd Edition edition (4 April 2006)
- Language English
- ISBN-10: 0471746843
- ISBN-13: 978-0471746843
- Product Dimensions: 27.9 x 21.3 x 2 cm
- Amazon Bestsellers Rank: 589,233 in Books (See Top 100 in Books)
- See Complete Table of Contents
 Trade In this Item for up to £11.60
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands for an Amazon.co.uk gift card of up to £11.60, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
|
There is a newer edition of this item:
|
Product details |
More About the Author
Product Description
Review
"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
"...the new edition of this well–regarded book is a joy...an inspiring and powerful toolkit" (The Marketer, May 2006)
Product Description
This innovative approach –– blending practicality and creativity –– is now in full–color!
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy–to–follow style, step–by–step considerations, and a proven, universal five–phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full–color examples and updated case studies for world–class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand–identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Inside This Book
(Learn More)
First Sentence
Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Since the beginning of time, the need to communicate has emerged from a set of universal questions: Who am I? Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
26 reviews
5 of 5 people found the following review helpful
The first "complete guide" that really is all that - and more!
30 Mar 2006
Format:Hardcover
This book is a revelation. I found pp.46-47, Staying on Message, to distill what's so appealing about the book as a whole - it's a masterpiece of delivering just the right information, and just the right amount of information: completely, concisely, brilliantly. In this section, as in Measuring Success (and really, throughout the book), what Alina Wheeler says is all anyone really needs to know. I loved the truly amazing organization of the book - in fact, of each page in the book, and the book itself is the best example of design and content working together to support the whole. I feel like it's the only book I'll ever need - it's a wonderful resource on so many aspects of branding, design, communication, and production - all in one easily accessible place!
3 of 3 people found the following review helpful
The Bible of Branding!
30 July 2007
Format:Hardcover|Amazon Verified Purchase
I boght this book hoping it would be useful for me in creating a brand for my new company, I must say the book has been a fantastic tool for this purpose!
The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
The book is full of practical examples and shows you in a step by step process how to create and build a brand. If you a building a company and/or launching a product branding will be the key to success. this book is a great tool!
3 of 3 people found the following review helpful
It's just fine
16 July 2007
Format:Hardcover
Another compendium of conventional marketing advice and wisdom. Better- written than some, more thorough than others. A good beginner's text.
Were these reviews helpful?
Let us know
Customer Discussions
|
This product's forum
Search Customer Discussions
|
![[Start the discussion]](http://g-ecx.images-amazon.com/images/G/02/x-locale/communities/discussion_boards/start-new-discussion-sec._V192198663_.gif){kind=small}
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
