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Product Description
Product Description
For graphic designers no project is more personal or more crucial, both in terms of commercial success and peer-group positioning, than their own corporate identity. From the first hello, to delivering the invoice, designers are judged, again and again, on the quality of their printed and virtual presentation, including their company name, logo, business card, letterhead, website, blog, newsletter, delivery packaging, brochures, promos, even the typeface they choose. This book examines the corporate identities of 75 designers, at various stages in their careers and from around the world, providing blueprints for best practice and inspiration. Along with detailed information about formats, materials and methods, the book includes a number of interviews with designers, who talk through their own corporate identity programme and the reactions they have had to this, their most personal design project.
About the Author
Liz Farrelly is a design writer and editor, published worldwide. Her book credits include, among others, Scrawl, Scrawl Too, Zines, Stick 'Em Up, Brooklyn: New Style, Fashion Forever, the Business Cards series, onehundredat360A and For Love and Money: New Illustration.
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
Liz Farrelly sources top notch work from around the world. Her inclusive critical analysis of and appreciation for fledgling talent as well as globally recognized industry veterans has never been shown off better than in this beautiful buffet of images and information.
This book is well designed and features 1048 colour illustrations!
There are interesting captions and insightful interviews of studios and creatives around the world.
If you are looking for inspiring examples of selling yourself with style, then buy this book and prepare for a marathon session of inspiration.
Looking forward to another edition.
This book is well designed and features 1048 colour illustrations!
There are interesting captions and insightful interviews of studios and creatives around the world.
If you are looking for inspiring examples of selling yourself with style, then buy this book and prepare for a marathon session of inspiration.
Looking forward to another edition.
Listmania!
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