"A smorgasbord of information that highlights the overall design process...[and offers] the tools and know-how to whip up some decadent design." -- Regarding Design (Blog), 26/07/10
"Ideal for newbies" --Graphic Design (Blog), 24/06/10
"It feels as though it should belong in any designer's library whether student or professional" -- iGraphics Explained (Blog), 15/06/10
"A great reference book and source of inspiration ... sometimes even us pros need reminders of what's, why's, and how's. Recommended." -- Lealea Design (Blog)
"With these basic building blocks, a designer can start to create an underlying logic that unifies the whole piece." --All Graphic Design (Blog), 15,06/10
About the Author
Timothy Samara is a graphic designer based in New York City, where he divides his time between teaching, writing, lecturing, and freelance consulting through STIM Visual Communication. His 18-year career in branding and information design has explored projects in print, packaging, environments, user interface design, and animation. He has been a senior art director at Ruder Finn, New York’s largest public relations firm, and senior art director at Pettistudio, a small multidisciplinary design firm. Before relocating to Manhattan, he was principal of Physiologic in Syracuse, located in upstate New York.
In 1990, he graduated a Trustee Scholar from the Graphic Design program at the University of the Arts, Philadelphia. Mr. Samara is a faculty member at New York’s School of Visual Arts, New York University, Purchase College/SUNY, and The New School, and has published six books on design and typography, all through Rockport Publishers: Making and Breaking the Grid; Typography Workbook; Publication Design Workbook; Type Style Finder; Design Elements; and, most recently, Design Evolution, released in January 2008. Mr. Samara and his partner live in the Williamsburg neighborhood of Brooklyn.