- Paperback: 240 pages
- Publisher: About Face; 2 edition (18 Dec 2006)
- Language English
- ISBN-10: 0955096812
- ISBN-13: 978-0955096815
- Product Dimensions: 21.8 x 16.2 x 2 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: 643,513 in Books (See Top 100 in Books)
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Product Description
Synopsis
Explores how creative graduates can make the leap from education into employment.
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Customer Reviews
Most Helpful Customer Reviews
10 of 12 people found the following review helpful
Apart from its design and layout, this is a truly awful book. The book claims to be an, "enlightening read for anyone embarking on, or developing a career in design." This book is in fact riddled with vacuous and ill conceived comments. McCormack seems to be on a mission to guide the budding designer but clearly he has no focus. A better idea for this book would have been for McCormack to have kept his pointless ramblings to himself and to have let his interviewees dominate.
McCormack bemoans the UK Higher Education establishment, inferring that tutors know little of real world industry practices, yet neither he or the contributors offer any positive suggestions to support education.
McCormack speaks of the necessity of the designer to rid himself of ego, yet this book is littered with stomach churning sycophancy, massaging the egos of the likes of Neville Brody, whom he refers to as the "Godfather of Typography." (Pause for laughter!) In a toe curling interview with Paul Smith, McCormack says, "I remember we had visiting lecturers, no one as prestigious as yourself." Are you sure that the inflated ego has no place here, Nev?
It seems that testosterone and certainly anger drives McCormack, he says that, "I have always been fueled by a sense of anger...my anger stems from a having to follow rules that I didn't understand as a kid." Well then, perhaps you should have asked more questions of those that knew the answers! I can't work out whether this is a self-therapy book for the confused author or whether he's sending out the message to budding designers to get angry and don't worry about following any rules, 'cos that's worked for me'. All five voices in the book are male, women don't get a platform in this angry book.
Littered with sweeping, unsubstantiated statements, particularly about design education, this book certainly does not have the feel of a well intentioned book that it purports to be.
At best, dire.
McCormack bemoans the UK Higher Education establishment, inferring that tutors know little of real world industry practices, yet neither he or the contributors offer any positive suggestions to support education.
McCormack speaks of the necessity of the designer to rid himself of ego, yet this book is littered with stomach churning sycophancy, massaging the egos of the likes of Neville Brody, whom he refers to as the "Godfather of Typography." (Pause for laughter!) In a toe curling interview with Paul Smith, McCormack says, "I remember we had visiting lecturers, no one as prestigious as yourself." Are you sure that the inflated ego has no place here, Nev?
It seems that testosterone and certainly anger drives McCormack, he says that, "I have always been fueled by a sense of anger...my anger stems from a having to follow rules that I didn't understand as a kid." Well then, perhaps you should have asked more questions of those that knew the answers! I can't work out whether this is a self-therapy book for the confused author or whether he's sending out the message to budding designers to get angry and don't worry about following any rules, 'cos that's worked for me'. All five voices in the book are male, women don't get a platform in this angry book.
Littered with sweeping, unsubstantiated statements, particularly about design education, this book certainly does not have the feel of a well intentioned book that it purports to be.
At best, dire.
2 of 3 people found the following review helpful
I found this book in the Museum of Modern Art in SanFran, yet the book is written by Lee McCormack an English Designer. The book will teach any designer what you will learn on placement and that Is that industry sees `Designers as wankers'. The book talks about how to work with industry and manufactures. The book follows Lee's multimedia Pod, and how he struggled filling orders and getting componets from manufacuteres. Lee addresses how to approach these industries and how to protect yourself and your ideas.
The book finishes with review from top designs, Paul Smith, Jason Kirk, Karmin Rashid, Neville Brody and Pier Roberts.
Personally I found that I learnt most of these lessons the hard way on my placement, this is an easy and quick read for all design and Product design undergraduates.
The book finishes with review from top designs, Paul Smith, Jason Kirk, Karmin Rashid, Neville Brody and Pier Roberts.
Personally I found that I learnt most of these lessons the hard way on my placement, this is an easy and quick read for all design and Product design undergraduates.
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