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Customer Reviews

12 Reviews

5 star:		(10)
4 star:		(0)
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1 star:		(2)

Average Customer Review

4.3 out of 5 stars (12 customer reviews)

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Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

5.0 out of 5 stars New designers bible!, 9 Jul 2006

By	Mr. C. Darling (London) - See all my reviews (REAL NAME)

A "must read" for any new designers entering the business world with their ideas. This book tells you exactly "how it is" out there and how not to make the mistakes that many have made in the past.

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13 of 19 people found the following review helpful:

5.0 out of 5 stars Always a good idea to keep learning I say., 19 Jun 2006

By	Tomato Tom "Tommy" (UK) - See all my reviews

I read this book firstly because I was attracted to the title then the concept, which actually is very much needed within the creative community. This book doesn't say 'do this' or 'do that', and that's a good thing, you can get some really interesting insights and views in there and its up to the reader to utilise it for their own benefit.
I have been running a graphic studio now for almost 8 years and I found a lot of useful ideas in there. It's been passed around the studio now for the rest of the team to look at. I noticed the previous review and the guy or girl sounds like a bit frustrated, maybe another finger pointer who never actually got out there and tried to do it themselves - they also spelt 'pamplet' wrong which is interesting ?!? Anyway, this area should be discussed more within education and maybe as an industry we'll all be in a slightly better position.

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3 of 4 people found the following review helpful:

5.0 out of 5 stars for the Entrepreneurs at heart, 21 Jun 2006

By	Olivia (UK) - See all my reviews

Great for designers looking to make money from their creations instead of selling out to the sharks! I enjoyed getting a deeper understanding and assurance that it is not easy to be an entrepreneur but with sheer gut, determination and will to succeed if this guy can do it, so can I!

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Most Recent Customer Reviews

1.0 out of 5 stars Snappy title, crappy content.
Apart from its design and layout, this is a truly awful book. The book claims to be an, "enlightening read for anyone embarking on, or developing a career in design. Read more

Published 3 months ago by TB

5.0 out of 5 stars The Thinking Person's "How to' Book
This is the thinking design person's "how to" book.
In the broad field of what can be described as design, there are no simple, pat answers. Read more

Published 5 months ago by Mr. Michael J. Young

5.0 out of 5 stars Great Read for undergrads.
I found this book in the Museum of Modern Art in SanFran, yet the book is written by Lee McCormack an English Designer. Read more

Published on 17 Jul 2007 by Benjamin Arent

5.0 out of 5 stars Relaxing read
As a person entering the commercial world, this book has been very helpfull and has had a relaxing effect on my feelings on how to enter the design world. Read more

Published on 29 Jun 2006 by eli-d

5.0 out of 5 stars best advice
A friend of mine was raving about this book to me and recommended that I get it. I did get it and loved its philosophy and simply stright-forward advice.

Published on 27 Jun 2006 by Micha

5.0 out of 5 stars very good
Excellent book to read! Good and easy to read English, very helpful. Reccommend to all non English persons, especially wanting to study in the UK.

Published on 22 Jun 2006 by Patrick

1.0 out of 5 stars Designers are really not very good writers
This book should really be a pamplet. Its premise is that design graduates need to know more about business and enterprise, but provides little hard information or evidence of... Read more

Published on 27 Mar 2006

5.0 out of 5 stars Number 1 this year..!
I have read a few books this year already like 'How to be a graphic designer without losing your soul' which was good, but this book, designers are wankers, really... Read more

Published on 10 Mar 2006 by paulypower

5.0 out of 5 stars Most inspiring
I had been feeling frustrated in my job for a while, thinking how did I end up working here? Where is my career really going? Read more

Published on 10 Mar 2006 by May Mavari

› See all 12 customer reviews...

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