Bought this for my new 50" plasma TV. Having searched around I found this, which appears to be identical to others but is being sold by many other sellers (both online and High St etc) at vastly inflated prices. This price is excellent and I can't understand why anyone would pay more from other sellers. The 'kit' contains everything you need for fixing to the wall, all the screws, wall plugs, everything. Even different thickness rubber spacers/washers to accommodate different TVs which might be either curved on the back or flat. The base plate has a spirit level built in, so there's no fiddling about trying to hold a separate spirit level when trying to align everything. All the fixings are sturdy (I'd guess it's powder-coated steel construction) and it includes a security bar that simply slides on once the TV has been hung. TIP - if you've just bought your TV and still have the packaging, use the box to cut out a template to match the size of the TV. Punch holes through the cardboard that correspond to the TV's fixing points, then fix the hanging brackets to the template and use this as a guide to help you decide where you want to ultimately place the TV. Cardboard is a lot lighter than a 50" plasma!