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Product Description
This critical study of graphic design and typography is a source for anyone interested in the art and history of books, letterforms, symbols, advertising, and theories of visual and verbal communication. A section on theory considers the centrality of the written and printed word to post-structuralism and deconstruction. A wide range of design practices are discussed, from the history of punctuation and the origins of international pictograms to the structure of modern typography. A section on media looks at the role of design in mass communications with essays on stock photography, visual journalism, illustration, advertising and vernacular design cultures. The book closes with history, a section organised as a time line spanning 200 years of design in America. These historical case studies show how the modern profession of graphic design emerged in response to cultural, political and economic developments in the US.
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Most Helpful Customer Reviews
14 of 14 people found the following review helpful
Format:Paperback
This is NOT your average 'pretty pictures' book about design. It is a critical analisys/discourse on current design theory. Covers all aspects of writing, from the origins of - to the politics of, and beyond. An excellent reference for serious typographers, and a mind-expanding read for anyone interested in visual communication. The book itself is also gem, nice format & size - it would have to be given the content. I would not hesitate to list it as a must have for All designers in visual communication/information architecture.
11 of 11 people found the following review helpful
Format:Paperback
As a college student I have found this book to be a remarkable collection of thoughts and essays on the subject of graphic design. Covering a wide variety of topics from ancient Greek boustrophedon to Deconstruction and modern pictography it is a helpful, informative and enjoyable read. Ellen Lupton 'knows her stuff' and provides an insightful journy through the world of graphic design. Whether you're a fellow student, design enthusiast or avid reader you should read this book. You won't regret it.
Most Helpful Customer Reviews on Amazon.com (beta)
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2 reviews
12 of 14 people found the following review helpful
from fundamentals to politics
28 April 2000
Format:Paperback
This is a great find for anyone interested in the more theoretical underpinnings of graphic design and typography. From Foucault to Derrida, the authors sample a number of approaches towards the "why" behind the design of printed materials. Graphic designers will find great introductory resources on topics such as deconstructivism and the intellectual archaeology of design, whereas more politically minded souls will enjoy essays on race and sexuality in graphic design and advertising. A nicely done, eclectic reader.
17 of 21 people found the following review helpful
Marshall McLuhan, what are you doin'?
19 Sep 1997
Format:Hardcover
Ever wonder why those little airport symbols for men's and women's restrooms look the way they do? Shouldn't the female symbol be sitting down?
This book helps explain how those supposedly universal symbols evolved, along with many other elements of design that we encounter everyday as we negotiate society. This is a rather unique compilation of articles related to the history, practice and science of design in myriad forms and media. Why do printed words look the way they do? Many of us have never really thought about it much, I'm sure. But Lupton and Miller reveal in readable and entertaining prose that design choices are integral to the content in visual media, from newspaper columns to advertising billboards. The book is worth the price just for the guided tour through legendary examples of subliminal eroticism in advertising. Sex on the Rocks -- who'd a thunk it?
This book helps explain how those supposedly universal symbols evolved, along with many other elements of design that we encounter everyday as we negotiate society. This is a rather unique compilation of articles related to the history, practice and science of design in myriad forms and media. Why do printed words look the way they do? Many of us have never really thought about it much, I'm sure. But Lupton and Miller reveal in readable and entertaining prose that design choices are integral to the content in visual media, from newspaper columns to advertising billboards. The book is worth the price just for the guided tour through legendary examples of subliminal eroticism in advertising. Sex on the Rocks -- who'd a thunk it?
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