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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School [Hardcover]

Idris Mootee
5.0 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

24 Sep 2013
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources.  An essential guide for any business seeking to use design thinking as a problem–solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking  Revolutionize your approach to solving your business′s greatest challenges through the power of Design Thinking for Strategic Innovation .

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Design Thinking for Strategic Innovation: What They Can't Teach You at Business or Design School + The Innovation Expedition: A Visual Toolkit to Start Innovation + Ten Types of Innovation: The Discipline of Building Breakthroughs
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Product details

  • Hardcover: 224 pages
  • Publisher: John Wiley & Sons; 1 edition (24 Sep 2013)
  • Language: English
  • ISBN-10: 1118620127
  • ISBN-13: 978-1118620120
  • Product Dimensions: 21.3 x 20.6 x 1.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 47,361 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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From the Back Cover

BUSINESS AS USUAL IS DONE FOR. As technological innovation has accelerated, people, communities, and organizations have become more connected than ever before. We talk more, share more, and expect more. This disruption has changed the way consumers do business. We watch iPads—not TV. We don′t believe the hype. We shop online—not in stores. We don′t want to eat junk ingredients. We want what we want when we want it—and at the price we want it. In this environment, the traditional ways of running a business just won′t work anymore. Enter design thinking. Design Thinking for Strategic Innovation explains how design thinking can bring about creative solutions to solve complex business problems. Through real life examples, it shows how design thinking has been applied across different industries and contexts. An essential guide for any business seeking to use design as a problem–solving tool, Design Thinking for Strategic Innovation offers a methodology to transform companies and cultures. YOU′LL LEARN: How to apply design thinking to your long–range planning Why every future business leader needs to be a good design thinker The 10 design thinking principles that redefine business management Design thinking framework tailored to the eight key challenges that businesses face How to create a design thinking culture within your company Hiring design thinkers is not enough. Discover how to build design thinking into your organization′s DNA. Revolutionize your approach to solving your business′s greatest challenges with the power of Design Thinking for Strategic Innovation .

About the Author

IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business model design through the application of design thinking. He is also the author of 60-Minute Brand Strategist , also published by Wiley.

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
By Robert Morris TOP 500 REVIEWER
Format:Hardcover
First of all, this is among the most brilliantly designed books I have read in recent years in terms of its organizational structure and production values as well as the quality of its illustrations. The content is rock-solid and the aesthetics of its presentation are world-class. I offer my heartiest congratulations to Idris Mootee and his colleagues, with special credit to Sarah Chung as well as to STUDIO O+A for the use of several photographs and to the creative and editorial talents at John S. Wiley & Sons.

* * *

According to Mootee, "For most practitioners, the idea of design as a way of thinking can be traced back to Herbert Simon and his 1969 book, The Sciences of the Artificial [and] his distinction between critical thinking as an analytic process of 'breaking down' ideas and a design-centric mode of thinking as a process of 'building up' ideas as foundational to the practice. So, too, is his definition of [begin italics] design [end italics] as 'the transformation of existing conditions into preferred ones.'...Design thinking is the search for a magical balance between business and art, structure and chaos, intuition and logic, concept and execution, playfulness and formality, and control and empowerment."

I commend Mootee on his skillful use of various reader-friendly devices such as "Thinking Points" sections that are inserted strategically throughout the narrative, as are dozens of CAPPED boldface observations, including relevant quotations from various sources such as Alain de Botton, Peter F. Drucker, Buckminster Fuller, Mahatma Gandhi, Roger Martin, Lily Tomlin, Alvin Toffler, F.M. Young, and Gang Yu. He also makes effective use of checklists when recommending a sequence of action steps of highlighting cluster points.
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1 of 1 people found the following review helpful
5.0 out of 5 stars From mechanistic to human . 2 Sep 2013
By j w cox
Format:Kindle Edition|Verified Purchase
Excellent introduction to a management approach and philosophy that should resonate with organisations wishing to remain relevant to customers. An approach to develop a customer-adaptive enterprise imbued with humanity.
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Amazon.com: 3.5 out of 5 stars  15 reviews
22 of 22 people found the following review helpful
3.0 out of 5 stars Beautiful book but not necessarily for freelancers or small biz owners 25 Sep 2013
By Sarah Lewis - Published on Amazon.com
Format:Hardcover|Verified Purchase
I picked up this book because of its beautiful design, and also because I own a small business and value strategy, but am not familiar with "design thinking" and hoped this would be a good primer. The subtitle, "what they can't teach you at business or design school," gave me hope that it would be a high-level introduction to a new topic.

Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the "why" (the benefits of "design thinking") with some emphasis on the "what" (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the "how."

My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).

But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.
13 of 13 people found the following review helpful
1.0 out of 5 stars Fluff only, no substance 17 Dec 2013
By Jcm Diepstraten - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book has the appearance of a coffee table book. Nowhere in the book is there any real content about the what, how and why of design thinking. No clear methods are discussed. There's only an endless amount of useless quotes and open doors that remind me of the dot.com bubble blurbs. Extremely disappointing.
11 of 12 people found the following review helpful
1.0 out of 5 stars Vague, Lacks Substance 2 Dec 2013
By Michael Lee - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
poorly written. lots of vague statements and passages with no clear example or resolve. the ideas sound interesting at first, but just as you want to know more he drops the topic and moves on. huge dependence on (semi) famous quotes to get his point across, which in my mind is lazy writing.
2 of 2 people found the following review helpful
3.0 out of 5 stars Poorly designed book about design thinking 8 Feb 2014
By BG - Published on Amazon.com
Format:Hardcover|Verified Purchase
I find the content fair, with some useful concepts and approaches to applying design thinking methods to business and other disciplines. However, I find the layout very distracting from the content. The main text is very small and hard to read, but surrounded by a lot of wasted white space. Many pages have brief phrases, sometimes repeated in typeface and hand-scrawled cursive. Some quotes are repeated on successive pages, only different sized fonts. Perfectly fine photographs are scribbled on, which doesn't add useful information. There are many photographs which don't add much to the content. I purchased this by accident when my kid hit One-click and am strongly considering returning it.
6 of 8 people found the following review helpful
4.0 out of 5 stars Engaging, inspirational, informative a good discussion of design and strategy 21 Sep 2013
By Mark P. McDonald - Published on Amazon.com
Format:Hardcover|Verified Purchase
Design Thinking for Strategic Innovation explores the application of design thinking principles to re-energize and evolve the practice of business strategy. This is a good book that offers some provocative ideas and re-grounds standard strategy terms in a the new digital-media rich world. Traditional strategists will enjoy the book as it takes a different look at the idea of strategy and how it applies in a dynamic world. Design thinking personnel will find it provides a bridge to more traditional business - although this is by no means a rosetta stone.

The book is a good example of the blending of traditional business writing, with imagery and design. The book is more of a media unit featuring photographs taken by the author to illustrate and engage in new ways of thinking. Textually, the book is sparse with the text taking a back seat to the images. That will be off putting to some used to reading 300 page texts, but I suggest that you engage this book more than you read and extract from it.

The book covers familiar ground about the changing nature of business, trust, the need to be better -- not just faster or cheaper and how design thinking applies to this. The book is organized into 5 'scenes' ala sections with mini-chapters in between. The best 'scene' is Scene 04 - Introducing the Design Thinking MBA. This section compares and contrasts the design thinking approach around the following business challenges:

Growth
Predictability
Change
Maintaining Relevance
Extreme Competition
Standardization
Creative Culture
Strategy and Organizations

Hard core students of strategy will find the treatment of these topics semi-suprficial, but they will miss the point. The idea of exploring these business challenges is to provoke you think differently about them as you are exposed to design thinking and points of view.

Mootee, the author, backs up this discussion with a section that starts at Page 170 -- Applied Design Thinking for Business Model Design. This is a set of templates that help you see how design thinking creates, captures, organizes and thinks through the issue of business design. It is the toolset that is so often missing from other books.

Overall recommended as an engaging, insightful and provocative read. Why only 4 stars then? Well Mootee is the CEO of his own design company and the book really concentrates largely on what his company does. In that regard the book is like a portfolio of work/advertising for his firm rather than advancing the state of either strategy or design thinking.
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