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Design to Sell: Use Microsoft® Publisher to Plan, Write and Design Great Marketing Pieces (BPG-Other) Paperback – 25 Mar 2006

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Product details

  • Paperback: 292 pages
  • Publisher: Microsoft Press; 1 edition (25 Mar. 2006)
  • Language: English
  • ISBN-10: 8120330064
  • ISBN-13: 978-8120330061
  • ASIN: 0735622604
  • Product Dimensions: 18.7 x 2.3 x 22.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 140,532 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Roger C. Parker is a noted authority on desktop publishing and newsletter design; he gives seminars throughout the U.S. and Australia. Among the 13 titles (exceeding 750,000 in print) he has written are the first editions of The Makeover Book and Newsletters From the Desktop, the previous four editions of Looking Good in Print, and Roger C. Parker's One-Minute Designer, and Looking Good in Print, Fifth Edition from Paraglyph Press.

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Most Helpful Customer Reviews

By R. P. Cunningham on 1 May 2015
Format: Paperback Verified Purchase
At the time of purchasing I found this to be very informative and helpful.
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Most Helpful Customer Reviews on (beta) 16 reviews
14 of 14 people found the following review helpful
Even An Old Dog Like Me Learned A Few New Tricks 16 May 2006
By Basil J. Gilger - Published on
Format: Paperback Verified Purchase
I am a freelance copywriter without an ounce of native design talent in my bones. However, in "Design to Sell..." Parker showed me that talent isn't required if you have some common sense.

The first myth he replaced with common sense is the myth that high-priced suites of design tools are necessary to get professional results. Showing me how easy it is to get great looking results without spending a ton of money on tools and training more than repaid the minimal cost of this book.

You'll have to get your own copy of this book to discover other common sense solutions to great-looking design.

If you write for a living, get this book. It makes your work prettier.

If you are a graphic designer, get this book. It will improve your skills and business.
15 of 16 people found the following review helpful
Think of a Design and Then Implement it 30 Mar. 2006
By John Matlock - Published on
Format: Paperback
Microsoft Word has a tremendous amount of design and formating capability, but Word is oriented to text processing. When you want to go beyond word into things like preparing an advertisement, business card, advertising brochure or something like that, it's difficult to do the things you want just using Word. Enter Microsoft Publisher that will allow you to do these kinds of enhanced layouts.

This book really has two major points:

First it is a book on design. What makes a good design? What is appropriate (and inappropriate) use of color on printed materials? The goal of this book is not to produce material that helps you sell, not just be pleasing to look at.

Second, it is a tutorial style book on using Microsoft Publisher to produce the designs you have created. It does not have a CD, but it does have a companion web site that includes more material as well as downloadable worksheets and templates.
10 of 11 people found the following review helpful
Parker understands marketing and content and how to use design in concert with goals 12 Nov. 2006
By David M. Scott - Published on
Format: Paperback
Many readers of my blog and my most recent book Cashing in with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers know that I insist (and often rant incessantly) about content as the most important aspect of a Web site, ebook, white paper, newsletter and the like. I really hate seeing cool deign with nothing of substance in the way of content behind it.

But I do have to admit that I don't know a lot about design and decided to learn. Robert C. Parker's Design to Sell provided me a terrific overview of how to use design as a competitive asset. While the book has a focus about using Microsoft Publisher to plan, write, and design great marketing pieces, the chapters in the front of the book gave me the grounding I needed.

One of the reasons that I chose this book is that Parker totally understands marketing and content and how to use design in concert with goals. I didn't want to read a book that was just focused on pretty stuff - I wanted to know how design is an important component to enhancing the great content that is created in newsletters, white papers, ebooks, Web sites and so on.

Check out Parker's companion blog to his book. Is this an awesome deign or what?
5 of 5 people found the following review helpful
A valuable resource on my bookshelf 16 May 2006
By M. Klassen - Published on
Format: Paperback
Oh how I wish I had this book when I was getting started in design. Not only would it have helped me, but it would have helped many of my clients who depend on Publisher.

But this book isn't just about Publisher, it's about solid design principles that many people seem to miss. The good news is that the solutions to bad design aren't as difficult as some people think.

Publisher, design, marketing...all in one book that gets right to the point.
7 of 8 people found the following review helpful
Stamp out mediocre design! 15 Jun. 2006
By Peter A. Schaible - Published on
Format: Paperback
Microsoft Publisher is to desktop publishing design as Microsoft Word is to writing and editing. They're great software -- great tools -- but no substitute for the knowledge and skill needed to be a designer or a writer. That's where Roger C. Parker bridges the gap with Design to Sell, an indispensable instructional tour de force of incalculable value to any Microsoft Publisher user. Don't even think about trying to design a publication using Microsoft Publisher without this book. Stamp out mediocre design! Roger C. Parker shows you how.
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