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Design Rules for Free-to-Play Games [Kindle Edition]

Nicholas Lovell , Rob Fahey
4.8 out of 5 stars  See all reviews (12 customer reviews)

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  • Length: 76 pages (estimated)
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Book Description

Free-to-play is the most exciting thing to happen to the games business for decades. Each week brings new success stories, as creators around the world unleash the potential of free-to-play - building successful, thriving games for mobile, social and even console and PC platforms, all with a single, powerful price tag: free. Yet at the same time, many other creators are struggling to make free-to-play work for them - while some bad uses of free-to-play have even attracted criticism for the entire industry.

Design Rules for Free-to-Play Games cuts through the confusion, presenting 15 clear, direct rules that will allow creators to build commercially successful games. There are no exploitative tricks or get-rich-quick schemes here - this is a practical guide for game designers who want to make money from free-to-play games while respecting their audience and building a devoted fan following. Each rule is explained in depth and illustrated with several examples from real games.

This book is designed as a reference for all game creators - whether you’re a veteran of the industry trying to get up to speed with the free-to-play business model, a newcomer learning the ropes, or even an experienced free-to-play creator seeking to polish your knowledge and challenge your perceptions. It’s also a perfect read for anyone - game creator or not - who wants to understand how the free-to-play model works, and what the future of the games business looks like.

Feedback for Nicholas' presentation of the Design Rules at the Free-to-Play Summit in London:

“15 bullet points of useful information with lots of meat and no fluff. Head and shoulders above the rest.”
Wolfgang Hamann, Koolhaus Games

“Nicholas Lovell’s presentation was outstanding… Particularly useful for me as someone who has just made the change from 5 years in boxed games to the F2P side of the industry.”
Dan Robinson, Eutechnyx

“Stand out talks for me were Nicholas Lovell’s talk on the 15 rules of F2P… Particularly relevant, with lots to take away and apply.”
Nick Adams, Blitz Game Studios

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Product details

  • Format: Kindle Edition
  • File Size: 235 KB
  • Print Length: 76 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: GAMESbrief; 1 edition (15 Oct. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B009RT7Q3Y
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #237,958 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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4.8 out of 5 stars
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Most Helpful Customer Reviews
5.0 out of 5 stars Your Free-to-play bible 8 Jan. 2013
Format:Kindle Edition|Verified Purchase
If you are, or thinking of, creating a Free-to-Play game you need to read this book.

You will learn the true meaning of Free-to-Play and what that means to you and your players.
Sometimes you will read one of the rules and think "Ah, of course" then wonder why the companies that create these games don't apply them to their games, adn then fail.

This book is a must, even if you are developing games with other business models.
It's well worth the money and the time you'll invest on reading it.
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4.0 out of 5 stars £1.74 is a steal 29 Nov. 2012
By simon00
Format:Kindle Edition|Verified Purchase
You can read this primer in one sitting. Its friendly tone guides you through the key concepts of free to play (f2p) game design with no complicated or over-technical language.

Even if you're not making an f2p game, this book contains information no game designer should be without.

It also works like a checklist so as you're designing your game, you can check you have thought about the topics covered in each informative chapter.

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5.0 out of 5 stars Great Book at a no think price 23 Oct. 2012
By Ade
Format:Kindle Edition|Verified Purchase
I devoured this book in one quick sitting, in short this is a very good book. Anyone into game design should pick it up. The rules within are solid and have given me considerable food for thought in.

And as mentioned in title the price is a no brainer (<get the book to see why;))
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5.0 out of 5 stars Highly recommended 29 Oct. 2012
By Pete
Format:Kindle Edition|Verified Purchase
This is a great summary of the latest 'best-practice' thinking in the world of free-to-play. It's probably got more to offer beginners and intermediates than it does to experts, but even so it's a good sense-check for professionals (disclosure: I know half of the authors).
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5.0 out of 5 stars simple, comprehensive and useful 17 Oct. 2014
Format:Kindle Edition|Verified Purchase
A very good starting point for game developers looking to adapt to the current trend of freemium games. Worded very simply, you leave the book thinking you've understood the principles of how to design the game given this fast growing business model.
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5.0 out of 5 stars Perfect introduction to F2P 15 Nov. 2012
Format:Kindle Edition|Verified Purchase
A very easy read - 2 hours or so, which you want to keep coming back to. If you are a game designer trying to get to grips with F2P, this highlights the key differences with traditional pricing and what you need to consider to be successfull.
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