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Design Rules for Free-to-Play Games

Design Rules for Free-to-Play Games [Kindle Edition]

Rob Fahey , Nicholas Lovell
4.9 out of 5 stars  See all reviews (10 customer reviews)

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Product Description

Product Description

Free-to-play is the most exciting thing to happen to the games business for decades. Each week brings new success stories, as creators around the world unleash the potential of free-to-play - building successful, thriving games for mobile, social and even console and PC platforms, all with a single, powerful price tag: free. Yet at the same time, many other creators are struggling to make free-to-play work for them - while some bad uses of free-to-play have even attracted criticism for the entire industry.

Design Rules for Free-to-Play Games cuts through the confusion, presenting 15 clear, direct rules that will allow creators to build commercially successful games. There are no exploitative tricks or get-rich-quick schemes here - this is a practical guide for game designers who want to make money from free-to-play games while respecting their audience and building a devoted fan following. Each rule is explained in depth and illustrated with several examples from real games.

The 15 rules were originally published on the popular GAMESbrief blog, and they appear here in a greatly expanded and revised form. Around three quarters of the content in the book is not available elsewhere, including an extensive section of new background information which explains the business, financial and psychological concepts behind free-to-play, and how to successfully apply them to your games.

This book is designed as a reference for all game creators - whether you’re a veteran of the industry trying to get up to speed with the free-to-play business model, a newcomer learning the ropes, or even an experienced free-to-play creator seeking to polish your knowledge and challenge your perceptions. It’s also a perfect read for anyone - game creator or not - who wants to understand how the free-to-play model works, and what the future of the games business looks like.

Feedback for Nicholas' presentation of the Design Rules at the Free-to-Play Summit in London:

“15 bullet points of useful information with lots of meat and no fluff. Head and shoulders above the rest.”
Wolfgang Hamann, Koolhaus Games

“Nicholas Lovell’s presentation was outstanding… Particularly useful for me as someone who has just made the change from 5 years in boxed games to the F2P side of the industry.”
Dan Robinson, Eutechnyx

“Stand out talks for me were Nicholas Lovell’s talk on the 15 rules of F2P… Particularly relevant, with lots to take away and apply.”
Nick Adams, Blitz Game Studios

Product details

  • Format: Kindle Edition
  • File Size: 235 KB
  • Print Length: 76 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: GAMESbrief; 1 edition (15 Oct 2012)
  • Sold by: Amazon Media EU S. r.l.
  • Language: English
  • ASIN: B009RT7Q3Y
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #40,537 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
5.0 out of 5 stars A must read 10 Dec 2013
Format:Kindle Edition
Finished in one go, this is a must read book. I use rhe 15 rules in the game as a sanity check for all my games now.
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5.0 out of 5 stars Solid thought-meat, with rich gravy. 9 Jan 2013
Format:Kindle Edition|Verified Purchase
Aside from the fact that that this little gem could do with a stylish cover design, I can't find fault with it. Great points made well - thoroughly recommended.
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5.0 out of 5 stars Your Free-to-play bible 8 Jan 2013
Format:Kindle Edition|Verified Purchase
If you are, or thinking of, creating a Free-to-Play game you need to read this book.

You will learn the true meaning of Free-to-Play and what that means to you and your players.
Sometimes you will read one of the rules and think "Ah, of course" then wonder why the companies that create these games don't apply them to their games, adn then fail.

This book is a must, even if you are developing games with other business models.
It's well worth the money and the time you'll invest on reading it.
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4.0 out of 5 stars 1.74 is a steal 29 Nov 2012
By simon00
Format:Kindle Edition|Verified Purchase
You can read this primer in one sitting. Its friendly tone guides you through the key concepts of free to play (f2p) game design with no complicated or over-technical language.

Even if you're not making an f2p game, this book contains information no game designer should be without.

It also works like a checklist so as you're designing your game, you can check you have thought about the topics covered in each informative chapter.

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5.0 out of 5 stars Perfect introduction to F2P 15 Nov 2012
Format:Kindle Edition|Verified Purchase
A very easy read - 2 hours or so, which you want to keep coming back to. If you are a game designer trying to get to grips with F2P, this highlights the key differences with traditional pricing and what you need to consider to be successfull.
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