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Design Management: Managing Design Strategy, Process and Implementation
 
 
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Design Management: Managing Design Strategy, Process and Implementation [Paperback]

Kathryn Best
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Design Management: Managing Design Strategy, Process and Implementation + The Fundamentals of Design Management + Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
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Product details

  • Paperback: 216 pages
  • Publisher: AVA Publishing (4 Dec 2006)
  • Language English
  • ISBN-10: 2940373124
  • ISBN-13: 978-2940373123
  • Product Dimensions: 29.8 x 22.3 x 2.7 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Bestsellers Rank: 173,366 in Books (See Top 100 in Books)

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Kathryn Best
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Product Description

Review

'There are very few books on design management and none like this ... I would think it suitable for anyone studying any aspect of design ... It is also such an enjoyable read that I would even recommend it to non designers.' Bill Hollins, Engineering Designer, March/April 2007. 'The book is well designed, stylish and well delivered. Some good case studies that are practical, yet inspiring. The book feels fresh and contemporary and a more relevant book than many used already.' Donna Barkess, University of Sunderland, UK. 'Excellent book with useful and applicable approaches to clarifying the stages and processes in the current practice ... Rare text for this type of material - original and needed for the industry!' Paul Mazzucca, Mount Hood Community College, USA. 'This is the first design management title I have found that supports theory with visuals. This is certainly going to be the most student-friendly text on this subject matter!' Paul Ansell, Southampton Solent University, UK. 'The text provides some really interesting design methodologies all written in an informative and easily understandable way that will suit both our undergraduate and Masters students ... very interesting and useful case studies that provide a rich underpinning to the world of design.' Douglas Wilson, Nottingham Trent University, UK.

Product Description

This book leads the reader through the strategy, process and implementation of design management via an exploration of the required skills, theory and practice of each. Case studies and interviews from leading professionals and corporations have been carefully selected to demonstrate the knowledge in action.

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Most Helpful Customer Reviews
10 of 11 people found the following review helpful
By F. Khan
Format:Paperback
I am completing my MA Design Management, if this book would have been published two years ago, my life would be so much easier. The author Kathryn Best, has crafted a book which succintly covers the many areas that Design Management touches and as the title suggests, goes through and breaks down strategy, process and implementation from a design management perspective.

It's a hard task to explain design management to anyone, as it covers so many subjects and areas, but by the end of this book, you have a great feeling of understanding and appreciation of the discipline.

The chapters are short and concise and very well layed out, there's no waffle here just to fill the pages, they get straight to the point and cover it enough for you to go off and ponder what she has touched on and develop yourself.

There are good short interviews and case studies throughout the book. One thing that strikes you is the physical size of the book, I expected a small size, but it is slightly larger then A4, which is not a problem, it just means its awkward to read on the bus!

This is not a handbook of Design Management and it's not a theoretical case book on the subject, I'm afraid to say it sits in between the two because it doesn't, but it does work well from both angles.

I reccomend this book to anyone studying, working in or interested in Design Management as a discipline. Wether you are a student, designer, manager, CEO, marketing professional or entrepeneur from whatever industry or discipline, there is something of value in here for you personally and for your business. An excellent read, highly recomended.
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2 of 2 people found the following review helpful
Brilliant Read! 5 Aug 2010
By Ro5ie
Format:Paperback
I bought this book after reading The Fundamentals of Design Management by the same authorThe Fundamentals of Design Management. The book covers design strategy, process and implementation of projects involving design. This book expanded on the use of design management theory by adding value to real businesses, while looking at the balance between the practicalities and maintaining the value of quality design.
Best combines theory and case studies to explain key concepts which provoke the reader to form their own opinions. I found this really useful, especially when I was familiar with the product or business, such as the notebook company Moleskine which is used as a case study. I felt this allowed me to contextualise the theories in the book with ease. The author's use of leading professionals' ideas and opinions resonate with the reader; I really trusted the information in this book.
Questions to discuss were asked throughout the book. This really encouraged me to draw my own conclusions which I prefer to being told them! I could see how the questions would be useful in a lecture or during self-study.
All in all an excellent book on a subject fascinating to anyone interested in design, no matter what role they may play within a project or business.
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By D. Ho
Format:Paperback
If you are a designer or a design manager or just interest in design this is for you. This book opens your mind and knowledge of the design and how it can be developed to improve your understanding of design management within an organization internally and externally. It provides you with the basic principles that can be applied to any industry make your new found skill transferable. A very valuable toolkit to have.
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