Design Management
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Product Description
Product Description
Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional.
• Copublished with the prestigious Design Management Institute in Boston
• Features case studies from leaders in design and marketing management
• Copublished with the prestigious Design Management Institute in Boston
• Features case studies from leaders in design and marketing management
Inside This Book
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First Sentence
THERE ARE MANY DEFINITIONS OF DESIGN. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
THERE ARE MANY DEFINITIONS OF DESIGN. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
Most Helpful Customer Reviews
1 of 1 people found the following review helpful
Format:Paperback
This book provides a concrete and detailed outline of all the different aspects of design management. The book runs through all possible aspects of design management from, marketing issues to design and its effect on trading.
EXCELLENT RESOURCE!
This book is essential for design professionals and students studying design management.
Format:Paperback
highly recommended if you are a postgraduate student. the book has very condensed information there is lots of excellent referencing that you can follow. the book provide the history of design management and its definition, then explains the three paths of design management in an organisations in detail. I would say the structure and the language of the book is easy to follow.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
6 reviews
2 of 2 people found the following review helpful
Exceptional Review of Design Management
23 Mar 2006
Format:Paperback
This is a very thorough treatment of a new and growing topic, design management. Brigitte has effectively jumped the gun here, coming up with one of the first significant books in this area. There are often splits between the design and marketing functions in a company, yet she shows, in careful, methodical detail, how they best work together to come up with successful new designs.
1 of 1 people found the following review helpful
A good start
18 Jan 2007
Format:Paperback
While the title is promising the book turns out to be more of a collection of literature on the subject. Great quotes about the importance of design can be found throughout the text. Unfortunately, the book never goes into how to use design to build brand value or corporate innovation, although it proves that it should be done. Anyone looking to strengthen their case through quotes, or anyone who is just interested in what people throughout history have done should get this book.
Overall, it is a great effort that doesn't quite fullfill the promise. Worthy nonetheless.
Overall, it is a great effort that doesn't quite fullfill the promise. Worthy nonetheless.
2 of 3 people found the following review helpful
Not Design Management
9 Feb 2008
Format:Paperback|Amazon Verified Purchase
This book repeats itself in almost every chapter. It's three sections are chopped up by quotes that make sinking into each topic almost impossible. A book labeled Design Management, I would think, would be designed better for an enjoyable experience. Good for reference, not for reading.
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