Buy Used
£2.80
Used: Very Good | Details
Sold by the book house
Condition: Used: Very Good
Comment: This item will be picked, packed and shipped by Amazon and is eligible for free delivery within the UK
Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Design Literacy: Understanding Graphic Design Paperback – 1 Aug 1997


See all 2 formats and editions Hide other formats and editions
Amazon Price New from Used from
Paperback, 1 Aug 1997
£15.23 £0.01

There is a newer edition of this item:

--This text refers to an alternate Paperback edition.


Product details

  • Paperback: 288 pages
  • Publisher: Allworth Press,U.S. (1 Aug. 1997)
  • Language: English
  • ISBN-10: 1880559765
  • ISBN-13: 978-1880559765
  • Product Dimensions: 25 x 17.1 x 1.9 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 703,147 in Books (See Top 100 in Books)

More About the Authors

Discover books, learn about writers, and more.

Customer Reviews

5.0 out of 5 stars
5 star
2
4 star
0
3 star
0
2 star
0
1 star
0
See both customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

16 of 20 people found the following review helpful By A Customer on 7 July 1999
Format: Paperback
I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Wendy McWilliams on 14 Oct. 2014
Format: Paperback
thanks for a great product
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 10 reviews
24 of 25 people found the following review helpful
Not quite a history book 17 Nov. 2002
By Pumpkin King - Published on Amazon.com
Format: Paperback
This book isn't quite a history book, nor is it a book on design theory. While it has aspects of both, it's more like a series of case studies, in which almost 100 designers, magazines, posters, advertisements, icons, types... are analyzed and discussed and placed in a historical context.
So if you're expecting a comprehensive book on design history, this is not for you. In no way does it feel complete for a design education. What it does is provide thoughtful pieces to consider, and a perspective on the usage of design, originality, trends, etc. The authors do have a point of view, but it doesn't ruin the book. To the contrary, it makes it even more interesting. Design isn't just art and technique It's grounded in economics, history, culture, and politics. Heller and Pomeroy contribute a useful set of essays to help the reader become more aware of these relations.
16 of 17 people found the following review helpful
This book is a must-read for any serious student of design. 7 July 1999
By I'm a box-model - Published on Amazon.com
Format: Paperback
I attend a school with a lackluster offering in the area of graphic design history. This book closed many gaps in my seeming self-education. Every chapter was well thought out, well designed and an thoroughly enjoyable read. Kudos to the authors.
22 of 26 people found the following review helpful
interesting but slanted. 15 Oct. 1999
By D.C. Creamer - Published on Amazon.com
Format: Paperback
I like this book a lot but found it to be full of very subjective opinions. It's not that I disagree with the opinions, for the most part i don't, but I'd prefer if it was more of a critique than a platform for the authors views on the world. I found that they would tend to defend one body of work (Brody) while slamming another (the Joe Camel complain) without fully explaining why. But then I guess that would be the point of writing a book in the first place, to voice you opinions.
And while I feel that one or two pages just is not enough space to dedicate to many of the designs discussed in this book, I was very surprised and grateful to see many of them at all. When was the last time you read about the history of the swastika? Let alone one that dared to go deeper that the obvious nazi reference. [lookup Manwoman the artist for more unbiased info on it's history.] I would have loved to read more on each of these topics though.
1 of 1 people found the following review helpful
No wonder the Kindle edition is only $0.99 22 May 2012
By ekgaither - Published on Amazon.com
Format: Kindle Edition Verified Purchase
After scanning through a few pages of a sample of the Kindle edition of _Design Literacy_, and discovering the full book was only 99 cents, I decided to purchase it. I was disappointed to discover the examples are tiny, low resolution black-and-white images. Seems an odd choice for a book about design. I've always enjoyed Heller's writing but this edition is a real letdown.
fascinating cultural history 1 Nov. 2014
By Mary Lee Grisanti - Published on Amazon.com
Format: Kindle Edition
Design Literacy is much more than its title describes. It is a surprisingly revealing visual tour of the 20th Century, not through pictures but something more deeply imprinted on our psyches: the iconic vocabulary used to communicate our times to us - graphic design. Because graphic design effectively defines every image that becomes salient in ordinary life, Heller's design choices are always connected to us in personal ways, triggering memories as well as insight.

I started reading DL because I was looking for inspiration for the website I manage. I ended up spending the better part of the day engrossed in what felt like a cultural memoir of my own life and times.
Were these reviews helpful? Let us know


Feedback