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Design Futuring: Sustainability, Ethics and New Practice [Paperback]

Tony Fry
4.0 out of 5 stars  See all reviews (1 customer review)
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Price: 14.00 & FREE Delivery in the UK. Details
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Book Description

1 Nov 2008
Sustainability is now a buzzword both among professionals and scholars. However, though climate change and resource depletion are now widely recognized by business as major challenges, and while new practices like 'green design' have emerged, efforts towards change remain weak and fragmented. Exposing these limitations, Design Futuring systematically presents ideas and methods for Design as an expanded ethical and professional practice. Design Futuring argues that responding to ethical, political, social and ecological concerns now requires a new type of practice that recognizes design's importance in overcoming a world made unsustainable. Illustrated throughout with international case material, Design Futuring presents the author's ground-breaking ideas in a coherent framework, focusing specifically on the ways in which concerns for ethics and sustainability can change the practice of Design for the twenty-first century. Design Futuring - a pathfinding text for the new era - extends far beyond Design courses and professional practice, and will also be invaluable to students and practitioners of Architecture, the Creative Arts, Business and Management.

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Design Futuring: Sustainability, Ethics and New Practice + Becoming Human by Design + Design as Politics
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Product details

  • Paperback: 256 pages
  • Publisher: BERG; English Ed edition (1 Nov 2008)
  • Language: English
  • ISBN-10: 184788217X
  • ISBN-13: 978-1847882172
  • Product Dimensions: 18.5 x 15.5 x 1.5 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: 505,378 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


Design Futuring defines redirective practice as a critical new paradigm for design-a way of engaging design and sustainability as they are implicated in and essential to our very survival. Broad. Accessible. Timely. Eli Blevis, Indiana University at Bloomington A great introduction to the key concepts and contributions that Tony Fry has brought to the discourse of sustainability, alongside new concepts like redirective practice and practical suggestions for meaningful action. This is original thinking accessible to readers from all sectors. Frances Whitehead, School of the Art Institute of Chicago This is an important book. One that is highly useful for designers, design educators and design students of any design area. Aidan Rowe, University of Alberta Forceful, convincing, persuasive, and ultimately refreshing, leaving the reader with renewed investment in the role of designers for a sustain-able future. Interiors: Design, Architecture, Culture It has an easy reading style and an impressive bibliography and back up notes ... It's a reference book that could be used for core teaching right across the design and technology spectrum, with teachers being able to draw on concepts that can be easily explained at KS3, but also incorporating meatier offerings for those teaching at KS4 and A level. just4Textiles

About the Author

Tony Fry is a director of the sustainment consultancy Team D/E/S and Adjunct Professor of Design, Griffith University, Queensland College of Art. He has taught and lectured internationally and is author of Remakings: Ecology, Design, Philosophy and A New Design Philosophy: An Introduction to Defuturing, among many other works.

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Most Helpful Customer Reviews
4.0 out of 5 stars good book 27 Jan 2013
Format:Paperback|Verified Purchase
I chose this book because i am studying Architecture, and thought it would be of help. After looking through the book, some parts of the book is helpful to me at the moment.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.4 out of 5 stars  5 reviews
5.0 out of 5 stars Tony Fry is this century's design thought leader 21 Feb 2014
By gigi - Published on Amazon.com
Format:Paperback|Verified Purchase
I heard Tony speak at a conference in Florida so was really looking forward to reading more of his work. He is quite brilliant and has a rare and superb command of the English language. His leadership in establishing design's key role in facing climate change is inspirational. My brain got a great work-out reading this book!
5.0 out of 5 stars Academic in writing, inspirational ideas 3 Jan 2011
By N. Bassett - Published on Amazon.com
This book was referenced by a Fashion Designer that I saw at a conference on sustainability in the Textiles Industry. So I picked up a copy and didn't know what to expect. The book is quite academic in its writing, so you have to concentrate a bit to get at the ideas in more lay-mans terms. But the ideas are really exciting and worth the read through. Tony Fry does not just present big ideas but provides case studies and applications of these ideas which help in solidifying the concepts into reality. The book leads the reader on a journey of looking at the world dramatically differently and how design and designers can play a role in that dramatic new future.
2 of 4 people found the following review helpful
4.0 out of 5 stars Great overview of where design should be 12 May 2010
By Janine Cahill - Published on Amazon.com
I liked dropping into this book. Suited to students of design and those interested in the future we are designing.
Should be essential reading for all designers, engineers.
0 of 1 people found the following review helpful
1.0 out of 5 stars terribly written academic tripe 26 July 2013
By bc albury - Published on Amazon.com
Format:Paperback|Verified Purchase
a waste of my time, and im into this kind of thing: sustainability, energy efficient design and new thinking on how to resolve our environmental crises.
few practical solutions offered, and a lot of empty but long words
3 of 6 people found the following review helpful
2.0 out of 5 stars Bored After Two Chapters 24 May 2011
By Corey Leamon - Published on Amazon.com
As someone who is incredibly interested in sustainability and design ethics, I initially will mention that I stopped reading after two chapters out of boredom. Fry talks about things most well-versed designers are already aware of. As someone with a degree in design, I found the information more suited for those entering the design world and its process. The majority of what I read was all rhetoric. A case study every 20 pages (with a jarring switch from serif to sans on the copy) is not enough to make a convincing argument. I found it ironic that Fry pressured readers to think holistically and non-linearly, while he himself would list all the world's sustainability issues and ignore their complexity - things that cannot just be "fixed" with the design profession saying, "Okay"! I sincerely hope this changed further into the book and that people lasted longer than I did while trying to get through the beginning.

This book was published in 2009 and I fear it was four decades too late. Victor Papanek's classic "Design for the Real World" was far more beneficial and well-written. It was less about rhetoric and more about evidence, context and hypothesis. If you have an interdisciplinary design education, "Design Futuring" is probably something you need to pass on.
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