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One of the easiest ways to sell good design and usability is by showing people what happens if you don't invest enough time and resources. This book provides ample ammunition to any designers who are confronted with clients who require educating, as well as a design solution.
Why not 5 stars? - well, the book could be longer.
The tone of the book, unfortunately, is very negative. Admittedly, it is easier to find problems than impart praise. It is nevertheless better to teach via good examples. Mr Norman seems to get great pleasure from pointing out when some appliance doesn't meet one of his principles. Perhaps he's still bitter about a bad childhood experience with a badly designed toaster...
Although the content is revelant, it is not well organised. There should at least be a distinct section of the book dedicated to each principle. Instead, the author introduces some principles in point form, and others elsewhere in the text. This makes studying especially difficult, as you spend much of your time making sure you've found all the revelant principles.
For a book on design, I am dissapointed to see that it is more difficult to use than it should be. Mr Norman, as per your request on the last line of the book, here's a weed 0>-,'--
Norman exposes some simple guidelines for ensuring usable design which make one wonder why they appear to be so frequently ignored in comtemporary design.
This book is not only a must for design students, it is essential for even senior designers and managers involved with design.
most of my undergraduate colleagues who decided on a different career path, still rate this book as one of their favorites!... you will never look at the world in the same way after you have read this book... it is truly inspiring...
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