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Design Create Sell: A guide to starting and running a successful fashion business (Country Living) [Kindle Edition]

Alison Lewy
4.9 out of 5 stars  See all reviews (16 customer reviews)

Kindle Price: £3.60 includes VAT* & free wireless delivery via Amazon Whispernet
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Book Description

Making the dream a reality...

The fashion business is an exciting and diverse industry to be involved with and the number of people starting up fashion related businesses is increasing every year.

These new entrepreneurs are coming from many different backgrounds including design graduates looking to start their own label, designers working for other companies that have decided its time to be their own boss, and those wanting to utilise their transferable skills to set up a business that can fit around their family commitments. There are also the innovators that have invented or identified a new product they want to launch.

This essential guide will give readers an overview of the fashion industry and what makes it tick. It will guide them through the issues they need to think about before they start and take them through the key steps involved in setting up a new business. Readers will learn how to conduct the research needed for their business plan and get practical guidance on building your brand, getting your product made, marketing & PR and how and where to sell products.

This comprehensive book will inspire fashion lovers to turn their dream into a reality.

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Product Description

About the Author

Alison Lewy ran her own fashion label for 15 years and is founder of Fashion Angel, a fashion business accelerator that offers support to both emerging and established fashion industry entrepreneurs.

As well as successfully designing and building her own label, Alison set up production agency Skin Solutions and worked with high-end designers including Matthew Williamson and Preen on product development and manufacturing.

Her extensive industry background resulted in working as a consultant for Newham College, managing the Centre of Vocational Excellence (CoVE) for textiles, manufacturing and design projects. The results of the research undertaken by Alison with fashion and textile SMEs formed the basis of new vocational curriculum and the development of innovative business support and mentoring programmes for the fashion sector.

Alison went on to run the Fashion and Textile Museum for six years where the constant demand from designers lacking the business and entrepreneurial skills they needed to set up their business led her to setting up Fashion Angel and the Fashion Angel Business Club.

Alison was keen that others should have access to the same invaluable support, that she had been lucky enough to receive, having worked with a business mentor for a large part of her professional life.

Product details

  • Format: Kindle Edition
  • File Size: 1099 KB
  • Print Length: 232 pages
  • Publisher: Harriman House; 1 edition (30 Sept. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 1908003502
  • ISBN-13: 978-1908003508
  • ASIN: B009L46Z8W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: #96,191 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

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Most Helpful Customer Reviews
2 of 2 people found the following review helpful
Alison Lewy of Fashion Angel 'Turn Your Talent Into A Business - Design Create Sell - A Guide to Starting and Running a Successful Fashion Business' is such a lovely book. Alison Lewy's book is super and its the sort of book I really needed myself when I was younger as it explains quite complicated matters in a really easy to understand way. You don't need to be a fashion designer to buy this book, the book is so well written it embraces designers, makers and sellers from those who have attended night school classes, City and Guilds, NVQ, or studied to BA or MA level.
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1 of 1 people found the following review helpful
By Chris H
This book is just brilliant. It is nice and compact but is packed with clear and useful info written by somebody who really knows what the are talking about. The chapters take you through the whole process of setting up a fashion business, and it's all written in language you can understand. The writing is concise and to the point, with a variety of case studies to back up the advice the author gives. Degree graduates and aspiring fashion entrepreneurs will be buying this book and many of them will think 'I wish I knew this earlier'.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Great book 6 Jan. 2013
Format:Kindle Edition|Verified Purchase
Very useful for the budding fashion entrepreneur. Lots of real life examples and great links to useful websites. I would recommend as a first step in building your business plan.
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5.0 out of 5 stars Finally Learnt Something 27 Feb. 2014
Format:Kindle Edition|Verified Purchase
Unpretentious, Positive feel and Informative. Alison Lewy has explained everything step by step from start to finish. You learn about the industry, how to work with it as a newcomer and there are some great references to resources available in the UK. I would have loved to have had more information about profiling your market and how to use that information. I guess that in itself is an entire book alone! Get this book if you want to start up or need to get your head around how it works.
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5.0 out of 5 stars Excellent resource; highly recommended. 25 Jun. 2014
By DeeKay
Format:Kindle Edition|Verified Purchase
This book is everything I was looking for in terms of a reference and guide to setting up a business in the fashion industry. It provides clear instructions on each step of the process, and provides lots of references and examples. I particularly liked the templates that are given as they make it so much easier to know what information should be included in each form. All in all a great resource and definitely worth buying if you're thinking of getting into this business.
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5.0 out of 5 stars Expert advice 22 Jan. 2014
By Sandie
Format:Kindle Edition|Verified Purchase
Excellent read provides detail information about every stage of design, create and sell. Gives you case studies from others who have done the same with their business to develop it with designing their products, creating and then selling products on to wholesalers or directly themselves to customers. This and so much more....
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5.0 out of 5 stars A 'must read' guide 11 Oct. 2012
By philmc
This is a great excellent book if you are just starting off wanting to build a business in the fashion industry or have an established one and want to know what to do next to grow it. It is written in a practical style, it is a guide that can be used very much as a reference source, to be dipped into as and when you need.
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2 of 3 people found the following review helpful
As I'm about to embark in a career within the Fashion Industry this book has given me the tools and insight into creating my business, providing straightforward guidelines for planning and starting a business.

The book is crammed full of reference material and templates for the day to day running and managing a business. The author has obviously written from experience and the language used is easy to understand and absorb all the comprehensive information provided.

Having read a few other guide books for start up businesses this book in particular holds its own as it is specifically tailored for the fashion industry.

This book will be biblical for me as I step into my new career, knowing I can refer back to the book when challenges arise.
I recommend this book to graduates and entrepreneurs alike, a definite must read.
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