Elegant survey of why design thinking shouldn't be considered some soft thing that's nice for business at the edges but not necessary at the core.
--Sloan Management Review, 01 September 2009
Want to seal your business's success? Find the Algorithm that sits at its core.
--Irish Times, 16 November 2009
For readers interested in design and translating innovations, there are some interesting ideas on how this is done. --Financial Times, 15 October 2009
In turbulent times executives need to adopt "design thinking". One of the main proponents of this approach is Roger Martin. --The Independent, May 26, 2010
About the Author
is dean of the Rotman School of Management at the University of Toronto. He was appointed to a seven-year term beginning in September 1998 and re-appointed to a further five-year term effective July 2005. He is also a professor of strategic management at the Rotman School.