Design Basics Index is full of inspiration for those working in the graphics industry, or those seeking to find a way in. The book guides the reader through a progression of visual and conceptual theories to samples and exercises that will stretch the designer's imagination and creativity. Also included is a section of advice and strategies for gaining agency and freelance work in graphic design, one of the most popular and difficult industries to break into. The Index series has become successful and popular for its hard-working approach and its vigorous and inspiring exercises.
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About the Author
Jim Krause has worked as a professional graphic designer for twenty years. He has produced award-winning work for a variety of clientele, including Microsoft, McDonald's and Seattle Public Schools.
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
4 of 4 people found the following review helpful
By allycat
Format:Paperback
I bought this book yesterday and i'm really pleased with it. It clearly explains all the points it makes. It gives examples, and exercises to do, which give extra help in explaining points. I would definitely recommend this book to new and mid-experienced designers.
I'm a graphic design student and it is perfect for me.
For some of the exercises you do need access to a computer with design software like Adobe Illustrator. But even if you don't have access, just by reading the exercises you can understand the point being made.
I'm a graphic design student and it is perfect for me.
For some of the exercises you do need access to a computer with design software like Adobe Illustrator. But even if you don't have access, just by reading the exercises you can understand the point being made.
3 of 3 people found the following review helpful
Format:Paperback
I was very impressed with this little book - small in size but vast in terms of inspiration and technical tips. The information is clearly explained and both text and examples clearly illustrate the various points.
Heartily recommended for both student and professional alike. Wether learning the basics for the first time or simply to refresh your knowledge - this book would be a useful addition to any designers library.
The K-Man.
Heartily recommended for both student and professional alike. Wether learning the basics for the first time or simply to refresh your knowledge - this book would be a useful addition to any designers library.
The K-Man.
2 of 2 people found the following review helpful
By C. Hoyos
Format:Paperback
I was a complete novice. I love it. Every page is beautiful in itself and at the same time an example of the technique it is explaining. Thank God the covers are durable plastic otherwise it would have fallen appart of the use I have given it. BUY
1 of 1 people found the following review helpful
By S. Lewis
Format:Paperback
I'm not a professional but someone who has been trying to improve my graphic design skills over the years from reading and experimenting. I have to say I've found very few good books around that explain things really well. Sometimes it's tempting to get the books with the most stunning examples of design because, if nothing else at least they're inspiring.
One exception are the books by Robin Williams like 'The Non-designers Design Book' and 'Design Workshop'. She really explains some core design principles in a very eloquent and easy to understand way.
This book is another and it delves deeper into the design process. The text is concise to the point of being terse and I find myself reading it slowly, not because it's badly written but because I seem to be learning something vital and significant from every sentence. Krause uses lots of metaphors too which shine light on what he is saying.
This is not one of those books full of inspiring examples of graphic design. I find that approach confusing since such examples have so many good attributes it's hard to work out what it is exactly that makes them so good. Instead Krause, like Robin Williams, creates many simple examples to specifically illustrate each point being made. And in learning graphic design this approach works really well. The ideas and concepts are really nailed home. There are also practical exercises to play with that will further help you internalise what you're reading.
The book is divided into 3 sections: composition, components and concept. Each of these is further subdivided. The composition section has categories of: placement and divisions, grouping, harmony, emphasis, alignment, flow and compositional evaluation. And each of these is broken down into further 5 - 10 sub-sub sections.... Read more ›
One exception are the books by Robin Williams like 'The Non-designers Design Book' and 'Design Workshop'. She really explains some core design principles in a very eloquent and easy to understand way.
This book is another and it delves deeper into the design process. The text is concise to the point of being terse and I find myself reading it slowly, not because it's badly written but because I seem to be learning something vital and significant from every sentence. Krause uses lots of metaphors too which shine light on what he is saying.
This is not one of those books full of inspiring examples of graphic design. I find that approach confusing since such examples have so many good attributes it's hard to work out what it is exactly that makes them so good. Instead Krause, like Robin Williams, creates many simple examples to specifically illustrate each point being made. And in learning graphic design this approach works really well. The ideas and concepts are really nailed home. There are also practical exercises to play with that will further help you internalise what you're reading.
The book is divided into 3 sections: composition, components and concept. Each of these is further subdivided. The composition section has categories of: placement and divisions, grouping, harmony, emphasis, alignment, flow and compositional evaluation. And each of these is broken down into further 5 - 10 sub-sub sections.... Read more ›
By barry ramsay
Format:Paperback
This book is wonderful about going through design rules and methods, clearly and simply explaining the what and why. A great book to have as a reference and refresh for anyone interested in design. Jim Krause explains everything in a clear and simple way never getting too technical or flowery with his language. It's also a great size to carry round or have on your desk.
By Naomi
Format:Paperback
I received this book a few days ago, and so far it's been incredibly useful and already I am noticing design aspects in advertising etc that I hadn't before- because of this book.
I'm a beginner graphic designer, and I find this book interesting and easy to understand and I have next to no knowledge or experience of graphic design.
I would recommend this book to anyone interested in this area of design.
I'm a beginner graphic designer, and I find this book interesting and easy to understand and I have next to no knowledge or experience of graphic design.
I would recommend this book to anyone interested in this area of design.
By P Rees
Format:Paperback
This is one of the best books in Jim Krause' design index series. Loads of useful tips and lots of interesting examples. Whatever comms material you are designing... print or online, this book will give you lots to work with!
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