- Paperback: 384 pages
- Publisher: Business Plus (27 Oct 2011)
- Language English
- ISBN-10: 0755361768
- ISBN-13: 978-0755361762
- Product Dimensions: 21.6 x 13.4 x 3.2 cm
- Amazon Bestsellers Rank: 442,064 in Books (See Top 100 in Books)
Demand
and over one million other books are available for Amazon Kindle .
Learn more
| |||||||||||||||
 Trade In this Item for up to £1.55
Get an extra £5 when you trade in books worth £10 or more until June 30, 2012. Trade in Demand: Creating What People Love Before They Know They Want it: How it Happens, Why it Happens, How to Make it Happen: Cracking the Code of What People Really Desire for an Amazon.co.uk gift card of up to £1.55, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Find more products eligible for trade-in.
|
Product details |
More About the Author
Product Description
Product Description
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
About the Author
Adrian J. Slywotzky, a partner of the global management consultancy Oliver Wyman, is one of the world's best-known business thinkers. Author of a string of popular, highly-regarded management books, including THE PROFIT ZONE, VALUE MIGRATION and THE UPSIDE, Slywotzky has been lauded as one of the top 50 business thinkers by The Times and one of the world's six most influential management thinkers by Industry Week.
Co-author Karl Weber is one of today's most successful writers. The bestsellers he has helped develop include Scott McClellan's explosive political memoir WHAT HAPPENED and Nobel laureate Muhammad Yunus's acclaimed works CREATING A WORLD WITHOUT POVERTY and BUILDING SOCIAL BUSINESS.
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
