Start reading The Definitive Guide to Customer Relationship Management on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.
The Definitive Guide to Customer Relationship Management (Collection)
 
 

The Definitive Guide to Customer Relationship Management (Collection) [Kindle Edition]

V. Kumar , Richard Hammond , Herb Sorensen , Michael R. Solomon

Kindle Price: £60.46 includes VAT* & free wireless delivery via Amazon Whispernet
* Unlike print books, digital books are subject to VAT.

Kindle Summer Sale: Over 500 Books from £0.99
Have you seen the Kindle Summer Sale yet? Browse selected books from popular authors and debut novelists, including new releases and bestsellers. Learn more


Product Description

Product Description

A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!

 

4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought were impossible

 

Today, rock-solid long-term customer relationships are the holy grail of every business -- and they seem just as elusive. But such relationships are possible: great businesses are proving it every day, and reaping the rewards. In this extraordinary 4 eBook set, you'll learn how they do it -- and how you can, too, no matter what you sell or who your customers are. First, in Managing Customers for Profit: Strategies to Increase Profits and Build Loyalty, internationally respected marketing expert V. Kumar presents a complete framework for linking your investments to business value - and maximizing the lifetime value of every customer. Learn how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating referral value. Next, in Smart Retail: Practical Winning Ideas and Strategies from the Most Successful Retailers in the World, Richard Hammond presents remarkable new case studies, ideas, strategies, and tactics from great retailers worldwide. Discover new ways to use data to drive profit and growth… do more with less… leverage technology to develop highly productive and innovative remote teams… create your ultimate retail experience! In Inside the Mind of the Shopper: The Science of Retailing, the legendary Herb Sorensen reveals what customers really do when they shop, ripping away myths and mistakes that lead retailers to miss huge opportunities. Sorensen identifies simple interventions that can have dramatic sales effects, shows why many common strategies don't work, and offers specific solutions for serving quick-trip shoppers, optimizing in-store migration patterns, improving manufacturer-retailer collaboration, even retailing to multicultural communities. Finally, in The Truth About What Customers Want, Michael R. Solomon demystifies today's consumers, revealing what they want, think, and feel. Then, based on his deep truths about consumer behavior, he presents 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers!

 

From world-renowned experts in customer behavior and retail performance V. Kumar, Richard Hammond, Herb Sorensen, and Michael R. Solomon


Product details

  • Format: Kindle Edition
  • File Size: 6241 KB
  • Print Length: 1039 pages
  • Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
  • Publisher: FT Press; 1 edition (5 Sep 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00968FPDE
  • Text-to-Speech: Enabled
  • X-Ray:
  • Amazon Bestsellers Rank: #1,033,510 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Author

Discover books, learn about writers, and more.


Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  2 reviews
4.0 out of 5 stars A help 20 Aug 2013
By Steve - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Whilst I'm not in a 'customer relationship management' position, I used the advice given in order to improve my relationship with colleague who rely on me to service their needs in the workplace.
5.0 out of 5 stars Helpfull 29 May 2013
By Michael Schulker - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
Always good to have a guide like this handy. This will deffinitely help me in my profession. A must have
Were these reviews helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category