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Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Online Crisis Points (Voices That Matter)
 
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Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Online Crisis Points (Voices That Matter) (Paperback)
by 37signals (Author), Matthew Linderman (Author), Jason Fried (Author)
3.0 out of 5 stars 3 customer reviews (3 customer reviews)
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Product Description
Book Description
Defensive Design for the Web is about creating a contingency plan for the unexpected errors users may experience with your web site. It is about keepingcustomers at your web site and preventing user frustration with navigationand/or purchasing. 37 Signals knows how to prevent customers from leaving.In this book they share their highly sought-after knowledge by using their real worldexamples. Topics covered include- proper ways to handle errormessaging, graphic design, instructive text, information architecture, backendsystems, and customer service techniques to help visitors get back on trackafter a problem occurs. How many times have you gone to purchase somethingonly to get five screens into the transaction when an error message pops up?Do you go back one screen and re-enter the data? Do you start over from thebeginning? Will your credit card be charged twice? This book tells you what todo to prevent these confusions for users. With the economy tough, keepingcustomers happy is a key initiative of companies today. 37 Signals clients boasta 40% sales increase, $1MM additional ad revenue, and a 66% faster load timeafter they apply the tactics of what 37 Signals teaches. The topic of contingencydesign is a hot topic and is currently being covered by Yahoo!, the New YorkTimes and the Washington Post, among others. Anyone interested in keepingcustomers happy and purchasing, needs to read this book.

Synopsis
Defensive Design for the Web is about creating a contingency plan for the unexpected errors users may experience with your web site. It is about keepingcustomers at your web site and preventing user frustration with navigationand/or purchasing. 37 Signals knows how to prevent customers from leaving.In this book they share their highly sought-after knowledge by using their real worldexamples. Topics covered include: proper ways to handle errormessaging, graphic design, instructive text, information architecture, backendsystems, and customer service techniques to help visitors get back on trackafter a problem occurs. How many times have you gone to purchase somethingonly to get five screens into the transaction when an error message pops up?Do you go back one screen and re-enter the data? Do you start over from thebeginning? Will your credit card be charged twice? This book tells you what todo to prevent these confusions for users. With the economy tough, keepingcustomers happy is a key initiative of companies today. 37 Signals clients boasta 40% sales increase, $1MM additional ad revenue, and a 66% faster load timeafter they apply the tactics of what 37 Signals teaches.

The topic of contingencydesign is a hot topic and is currently being covered by Yahoo!, the New YorkTimes and the Washington Post, among others. Anyone interested in keepingcustomers happy and purchasing, needs to read this book.

See all Product Description


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17 of 22 people found the following review helpful:
5.0 out of 5 stars Clear, concise and inspiring, 7 May 2004
Murphy's Law applies just as much in the online world as in the physical one: if something can go wrong, it will. How we deal with those situations is what makes the difference between good web designers and great web designers.

37signals' book throws its readers straight in there, no messing about: screen grabs of sites, pointing out the bad design decisions and highlighting the good. Simply laid out, 37signals' book allows the examples to speak for themselves, adding just enough information to back up their reasoning and no more.

Peppered throughout the book are a selection of "head-to-head" comparisons: on the left-hand page, a site that makes a fundamental mistake; on the right, a competitor that gets it right.

This book can't make a bad designer a good one. But if you're a good designer, it will help you improve no end.

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22 of 29 people found the following review helpful:
1.0 out of 5 stars A very disappointing beginners book., 8 April 2005
The authors use 40 guidelines to tell you things that even starting web developers already know. In fact throughout the whole book â" which is extremely light reading, since nearly all the pages contain mostly white space and screen shots â" I haven't come across a single noteworthy solution to design problems.
Indeed, all this book does is list commonly known mistakes, which would perhaps be interesting for the total novice, yet, it provides zero solutions.

Four major things are wrong with this book:

1) Most of the advice is truly gratuitous, like âGuideline 6: Keep text brief and easy to understandâ, or âGuideline7: Be politeâ, or âGuideline18: Use ALT tags for imagesâ or âGuideline 24: Answer emails quickly and effectively. That is stating the obvious like âcheck your spellingâ. Yes, they advice this as well.

2) Only a small part of the book deals with international issues and most part only applies to local American websites with local target groups. A lot of the examples of websites they approve of, wouldn't stand a change when a Frenchman, Italian, Arab, etc. visits. This book gives an all but global perspective on accessibility.

3) Some design rules they propose are actually very debatable at least. Moreover, quite a few guidelines contradict each other.

4) They mention some major problems like; missing 404 pages, lacking form validation, etc. Yet â" and this is absolutely inexcusable â" abide from some screen shots, they provide no real solutions, you are totally left in the dark.

So, after 236 mostly empty pages all they have told me that it is better to have a better website.

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