- Paperback: 353 pages
- Publisher: Palgrave Macmillan (27 Oct 1992)
- Language English
- ISBN-10: 0333535901
- ISBN-13: 978-0333535905
- Product Dimensions: 21.6 x 13.8 x 3 cm
- Amazon Bestsellers Rank: 853,887 in Books (See Top 100 in Books)
- See Complete Table of Contents
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Product Description
Product Description
A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
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