or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
39 used & new from £0.98

Have one to sell? Sell yours here
 
   
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
 
See larger image
 

Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) (Paperback)

by Judith Williamson (Author)
3.0 out of 5 stars  See all reviews (4 customer reviews)
RRP: £12.95
Price: £7.85 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £5.10 (39%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Usually dispatched within 5 to 9 days.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

18 new from £5.10 21 used from £0.98

Frequently Bought Together

Customers buy this book with Semiotics: The Basics: 2 (Basics) by Daniel Chandler

Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) + Semiotics: The Basics: 2 (Basics)
Price For Both: £17.84

One of these items is dispatched sooner than the other. Show details

  • This item: Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) by Judith Williamson

    Usually dispatched within 5 to 9 days.
    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

  • Semiotics: The Basics: 2 (Basics) by Daniel Chandler

    In stock.
    Dispatched from and sold by Amazon.co.uk.
    This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions


Customers Who Bought This Item Also Bought

Semiotics: The Basics: 2 (Basics)

Semiotics: The Basics: 2 (Basics)

by Daniel Chandler
3.0 out of 5 stars (1)  £9.99
Advertising as Communication (University Paperbacks)

Advertising as Communication (University Paperbacks)

by Gillian Dyer
4.0 out of 5 stars (1)  £17.09
Media Semiotics

Media Semiotics

by Jonathan Bignell
3.0 out of 5 stars (1)  £9.89
Introducing Semiotics

Introducing Semiotics

by Paul Cobley
This Means This, This Means That: A User's Guide to Semiotics

This Means This, This Means That: A User's Guide to Semiotics

by Sean Hall
5.0 out of 5 stars (1)  £10.52
Explore similar items

Product details


Product Description

Book Description

The best-selling book on media issues by Judith Williamson, whose writing for the Independent single-handedly rescued the journalistic reputation of the newspaper. A key text in the Media Studies field demontrating how philosophical ideas can be taken down from the stratosphere and applied to everyday life. Judith Williamson appeared with Naomi Klein at the Victoria & Albert Museum to discuss No Logo & the use of the media in promoting products, and also appeared on I LOVE THE 1970s (three programmes) in 2001.

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
 

Your tags: Add your first tag
 

What Do Customers Ultimately Buy After Viewing This Item?

Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
79% buy the item featured on this page:
Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) 3.0 out of 5 stars (4)
£7.85
This Means This, This Means That: A User's Guide to Semiotics
7% buy
This Means This, This Means That: A User's Guide to Semiotics 5.0 out of 5 stars (1)
£10.52
Advertising as Communication (University Paperbacks)
6% buy
Advertising as Communication (University Paperbacks) 4.0 out of 5 stars (1)
£17.09
Semiotics: The Basics: 2 (Basics)
5% buy
Semiotics: The Basics: 2 (Basics) 3.0 out of 5 stars (1)
£9.99

 

Customer Reviews

4 Reviews
5 star:
 (2)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:
 (2)
 
 
 
 
 
Average Customer Review
3.0 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
11 of 11 people found the following review helpful:
5.0 out of 5 stars A must for anyone studying the media or photography, 23 Oct 1999
By A Customer
Decoding Advertisements must be a the top of your reading list if you are studying either the media or photography from A level to Degree. A thought provoking book which will make you question how we are manipulated by the media and the advertising industry - you will never view a photograph in the same way again.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
10 of 10 people found the following review helpful:
5.0 out of 5 stars Decoding Advertisements is a first-rate book!, 4 Aug 1997
By A Customer
Decoding Advertisements is a witty, clever, and accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, and has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling. Kent Worcester
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
3 of 4 people found the following review helpful:
1.0 out of 5 stars Prententious and impractical, 11 Aug 2008
By Robert Bowdery (UK) - See all my reviews
(REAL NAME)   
As a professional copywriter and senior lecturer in advertising, I cannot believe that this turgid treatise is still being touted as some seminal work that offers insights into how professional advertising works. Pseudo-academic, pretentiously obscure (perhaps to obscure its confused thinking?), and terribly dated (written by a young Marxist back in 1978 as her university dissertation and never revised since). Do yourself a favour and read something more relevant and entertaining, unless you want to become another dull Media Theory lecturer rambling on about Structuralism and Semiotics and in thrall to French linguistic philosophers whose clouded vision presumably resulted from smoking all those Gauloises.
Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

1.0 out of 5 stars great!
I had trouble sleeping, but after picking up this book I seemed to nod off almost instantly! terribly dated, don't punish your eyes
Published 6 months ago by J. Preston

Only search this product's reviews



Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums


Listmania!


Look for similar items by category


Look for similar items by subject


Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.