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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
 
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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) (Paperback)

by Judith Williamson (Author)
3.0 out of 5 stars  See all reviews (4 customer reviews)
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  • This item: Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) by Judith Williamson

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Book Description

The best-selling book on media issues by Judith Williamson, whose writing for the Independent single-handedly rescued the journalistic reputation of the newspaper. A key text in the Media Studies field demontrating how philosophical ideas can be taken down from the stratosphere and applied to everyday life. Judith Williamson appeared with Naomi Klein at the Victoria & Albert Museum to discuss No Logo & the use of the media in promoting products, and also appeared on I LOVE THE 1970s (three programmes) in 2001.

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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum)
79% buy the item featured on this page:
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Customer Reviews

4 Reviews
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3.0 out of 5 stars (4 customer reviews)
 
 
 
 
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11 of 11 people found the following review helpful:
5.0 out of 5 stars A must for anyone studying the media or photography, 23 Oct 1999
By A Customer
Decoding Advertisements must be a the top of your reading list if you are studying either the media or photography from A level to Degree. A thought provoking book which will make you question how we are manipulated by the media and the advertising industry - you will never view a photograph in the same way again.
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10 of 10 people found the following review helpful:
5.0 out of 5 stars Decoding Advertisements is a first-rate book!, 4 Aug 1997
By A Customer
Decoding Advertisements is a witty, clever, and accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, and has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling. Kent Worcester
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3 of 4 people found the following review helpful:
1.0 out of 5 stars Prententious and impractical, 11 Aug 2008
By Robert Bowdery (UK) - See all my reviews
(REAL NAME)   
As a professional copywriter and senior lecturer in advertising, I cannot believe that this turgid treatise is still being touted as some seminal work that offers insights into how professional advertising works. Pseudo-academic, pretentiously obscure (perhaps to obscure its confused thinking?), and terribly dated (written by a young Marxist back in 1978 as her university dissertation and never revised since). Do yourself a favour and read something more relevant and entertaining, unless you want to become another dull Media Theory lecturer rambling on about Structuralism and Semiotics and in thrall to French linguistic philosophers whose clouded vision presumably resulted from smoking all those Gauloises.
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1.0 out of 5 stars great!
I had trouble sleeping, but after picking up this book I seemed to nod off almost instantly! terribly dated, don't punish your eyes
Published 6 months ago by J. Preston

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