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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) [Paperback]

Judith Williamson (Author)

3.2 out of 5 stars See all reviews (5 customer reviews)

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Product details

Paperback: 180 pages
Publisher: Marion Boyars; Reissue edition (1 Feb 1978)
Language English
ISBN-10: 0714526150
ISBN-13: 978-0714526157
Product Dimensions: 21.5 x 18.1 x 1.1 cm

Average Customer Review: 3.2 out of 5 stars See all reviews (5 customer reviews)

Amazon Bestsellers Rank: 51,560 in Books (See Top 100 in Books)
- #6 in Books > Business, Finance & Law > Law > Scots Law > Commercial, Financial, Industrial & Taxation > Communication
- #7 in Books > Society, Politics & Philosophy > Social Sciences > Communication Studies > Media & Communication Industries > Advertising
- #63 in Books > Business, Finance & Law > Sales & Marketing > Advertising

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Product Description

This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.

About the Author

Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)

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Most Helpful Customer Reviews

12 of 12 people found the following review helpful

A must for anyone studying the media or photography 23 Oct 1999

By A Customer

Format:Paperback

Decoding Advertisements must be a the top of your reading list if you are studying either the media or photography from A level to Degree. A thought provoking book which will make you question how we are manipulated by the media and the advertising industry - you will never view a photograph in the same way again.

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11 of 11 people found the following review helpful

Decoding Advertisements is a first-rate book! 4 Aug 1997

By A Customer

Format:Paperback

Decoding Advertisements is a witty, clever, and accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, and has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling.

Kent Worcester

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A very informative and interesting read 17 Feb 2011

By sapphire

Format:Paperback

This book covers a lot areas of advertising especially gender roles in advertising and marketing. It is resourceful and an essential read for marketing students who are writing dissertations or marketers/designers reviewing how each decade has changed in terms of where subjects are placed and what advertisers are essentially saying through the composition of each subject. It also looks at language and what admen are intending to express.

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Most Recent Customer Reviews

great!

I had trouble sleeping, but after picking up this book I seemed to nod off almost instantly! terribly dated, don't punish your eyes

Published on 6 May 2009 by J. Preston

Prententious and impractical

As a professional copywriter and senior lecturer in advertising, I cannot believe that this turgid treatise is still being touted as some seminal work that offers insights into how... Read more

Published on 11 Aug 2008 by Robert Bowdery

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