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Decoding Advertisements: Ideology and Meaning in Advertising (Open Forum) Hardcover – Feb 1978


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Product details

  • Hardcover: 180 pages
  • Publisher: Calder & Boyars (Feb. 1978)
  • Language: English
  • ISBN-10: 0714526142
  • ISBN-13: 978-0714526140
  • Product Dimensions: 22 x 19.2 x 2.2 cm
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Bestsellers Rank: 3,240,043 in Books (See Top 100 in Books)

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Product Description

About the Author

Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993) --This text refers to the Paperback edition.

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Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

11 of 12 people found the following review helpful By A Customer on 4 Aug. 1997
Format: Paperback
Decoding Advertisements is a witty, clever, and accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, and has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling.

Kent Worcester
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13 of 15 people found the following review helpful By A Customer on 23 Oct. 1999
Format: Paperback
Decoding Advertisements must be a the top of your reading list if you are studying either the media or photography from A level to Degree. A thought provoking book which will make you question how we are manipulated by the media and the advertising industry - you will never view a photograph in the same way again.
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Format: Kindle Edition Verified Purchase
Very good but sometimes very hard to understand. I struggled with some terminology but it will be worth re reading...
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By TheRymill on 22 Oct. 2014
Format: Paperback
An informative read.
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By TeaLover on 29 Jan. 2015
Format: Paperback Verified Purchase
Collectors item
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