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Decoding Advertisements: Ideology and Meaning in Advertising [Kindle Edition]

Judith Williamson
3.3 out of 5 stars  See all reviews (9 customer reviews)

Print List Price: £18.95
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Book Description

Judith Williamson does not simply criticize advertisements on the grounds of dishonesty and exploitation, but examines in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If economic conditions are the ones that make ideology necessary, it is ideology which makes those conditions seem necessary. In order to change society, the vicious circle of 'necessity' and ideas must be broken. Decoding Advertisements is an attempt to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides a 'set of tools' which we can use to alter our own pereptions of one society's subtlest and most complex forms of propoganda.

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About the Author

Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993)

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Customer Reviews

Most Helpful Customer Reviews
11 of 12 people found the following review helpful
5.0 out of 5 stars Decoding Advertisements is a first-rate book! 4 Aug. 1997
By A Customer
Format:Paperback
Decoding Advertisements is a witty, clever, and accessible introduction to the pernicious world of advertising. Judith Williamson writes for a general audience, and has loads of interesting insights to offer into the ways in which advertisements shape our thinking and personalities. This book is a must for anyone who has ever wondered what advertisements are _really_ selling.

Kent Worcester
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13 of 15 people found the following review helpful
By A Customer
Format:Paperback
Decoding Advertisements must be a the top of your reading list if you are studying either the media or photography from A level to Degree. A thought provoking book which will make you question how we are manipulated by the media and the advertising industry - you will never view a photograph in the same way again.
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4.0 out of 5 stars good but hard going something 26 Nov. 2014
By Kevin
Format:Kindle Edition|Verified Purchase
Very good but sometimes very hard to understand. I struggled with some terminology but it will be worth re reading...
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4.0 out of 5 stars Informative 22 Oct. 2014
Format:Paperback
An informative read.
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2.0 out of 5 stars Two Stars 29 Jan. 2015
Format:Paperback|Verified Purchase
Collectors item
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