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The Decisive Moment: (Hardcover)

by Jonah Lehrer (Author)

4.5 out of 5 stars See all reviews (8 customer reviews)

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Product details

Hardcover: 304 pages
Publisher: Canongate Books Ltd (19 Feb 2009)
Language English
ISBN-10: 1847673139
ISBN-13: 978-1847673138
Product Dimensions: 23.4 x 15.4 x 2.8 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (8 customer reviews)

Amazon.co.uk Sales Rank: 45,544 in Books (See Bestsellers in Books)

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Product Description

Review

'Fascinating...compelling...a great read. It might even improve your life. Not many books offer both.' --New Scientist

Review

'Engrossing...gripping...moving...full of fascinating facts. ... Lehrer's on similar territory to Malcolm Gladwell's BLINK and James Surowiecki's THE WISDOM OF CROWDS but more than earns his place on the shelf alongside them.'

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Inside This Book (Learn More)

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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	80% buy the item featured on this page: The Decisive Moment: 4.5 out of 5 stars (8) �9.29
	7% buy Irrationality 4.3 out of 5 stars (33) �5.98
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	4% buy Proust Was a Neuroscientist 5.0 out of 5 stars (1) �6.52

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Customer Reviews

8 Reviews

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4 star:		(1)
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4.5 out of 5 stars (8 customer reviews)

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Most Helpful Customer Reviews

40 of 43 people found the following review helpful:

5.0 out of 5 stars Brilliant Popular science book, 21 Feb 2009

By	Bucky (UK) - See all my reviews

Much,much better than all these Gladwell and his ilk ,pretensious 'got something to say'books. Really does have something to say and is based firmly in reasearch rather than conjecture. Makes some good points and is easy to read. Lots of books around about cognitive bias and decision making but this is the most accessable I've read for a while.

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11 of 13 people found the following review helpful:

2.0 out of 5 stars Unsatisfying, 23 Mar 2009

By	Andrzej (London) - See all my reviews

I read this after I heard it serialised on Radio 4. It comprises many anecdotes often drawn from sports or aviation. Then the punchline is often along the lines of: "...so this illustrates how the pre -frontal cortex over rides the emotional brain"
There seems to be little real science presented just a hotch-potch of old psychology experiments badly explained and followed by something along the lines of: "...so this illustrates how the emotional brain over rides the pre-frontal cortex"
The summary at the end is fun. For example if buying a potato peeler then use all your powers of logical analysis to make a choice. If buying a car, a house or jam then go with your gut instinct.
Last week I read "Irrationality" by Sutherland. I preferred the more intellectual approach even though it is an older book. In fact I thought that "The Decisive Moment" owes much to this book although as it was not credited that cannot be the case.
Badly written woolly minded twaddle.

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7 of 8 people found the following review helpful:

5.0 out of 5 stars Something to argue about for everyone, 10 Mar 2009

By	serialdeviant (Scotland) - See all my reviews

One of the more 'fun' non-fiction books I've read so far this year. I am now obsessed with working out whether I'm making decisions with the 'right' part of my brain. This book does actually make you think about thinking, although I don't necessarily agree with everything he says (particularly about loss aversion). But I accept that he is talking about people who are making decisions NOT based on years of experience and advice from experts.

I've recommended this book to everyone I know. I really enjoyed it - I would recommend people also read Malcolm Gladwell's The Tipping Point and Blink, which are a bit more touchy-feely but just as interesting!

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