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Decisions, decisions, decisions. You’re faced with hundreds of them every day – thousands even. But how can you know if you’re making the right ones?
In Decisive, best-selling authors Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong – why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.
In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people’s tendency to be over-confident about how their choices will unfold. Drawing on case histories as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.--This text refers to an out of print or unavailable edition of this title.
A great book giving all aspects of decision making. Great help!Published 2 months ago by Deborah L Spies
Draws on decades of psychological research to attempt to explain how our supposedly rational brains are often over-taken by powerful biases and wishful thinking. Read morePublished 5 months ago by Bruce Lloyd
This didn't quite match the interest of the Heath Bros previous books. I still hold them in high esteem and the book is readable, but i think my expectations were so high that this... Read morePublished 5 months ago by Alex Quigley
A very easy to read and humorous book which uses excellent real-world examples to highlight how you can make more of the opportunities (business or personal) you are presented... Read morePublished 7 months ago by Sean
Another great publication by the Heath brothers. Very useful insights that demonstrate why individuals and business leaders often make poor decisions and what we can do to address... Read morePublished 7 months ago by Mr GC Griffin
If you are interested in decision making then read this
Practical model with good reference sources if you are interested in going deeper
The book is well written, and the process suggested is simple to understand, based on four steps, and it's full of common sense. Read morePublished 9 months ago by GUY'S BOOKS