Bestselling authors Chip and Dan Heath show you how to overcome your brain's natural shortcomings and make better decisions. Winner in the Practical Manager category of the CMI Management Book of the Year awards 2014.
From the Back Cover
Decisions, decisions, decisions. You’re faced with hundreds of them every day – thousands even. But how can you know if you’re making the right ones?
In Decisive, best-selling authors Chip and Dan Heath draw on decades of psychological research to explain why we so often get it very badly wrong – why our supposedly rational brains are frequently tripped up by powerful biases and wishful thinking. At the same time they demonstrate how relatively easy it is to avoid the pitfalls and find the best answers, offering four simple principles that we can all learn and follow.
In the process, they show why it is that experts frequently make mistakes. They demonstrate the perils of getting trapped in a narrow decision frame. And they explore people’s tendency to be over-confident about how their choices will unfold. Drawing on case histories as diverse as the downfall of Kodak and the inspiring account of a cancer survivor, they offer both a fascinating tour through the workings of our minds and an invaluable guide to making smarter decisions.
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