I bought this as a present for my daughter, so she gets a kindle ready-personalised. The product is, as others have said, a set of stickers that fit very well to your kindle of choice. Having read the reviews here, I knew exactly why was getting it - decoration and so we don't get kindle's mixed up. I guess it is expensive, but I had a quick look round and couldn't find anything cheaper. It stuck on surprisingly easily - I was dreading it a bit, but it went well, and the stickers do give the kindle a great look.