My overall opinion of this product is that it is very aesthetically pleasing, the print quality is good, and does a great job in persoanlising my Kindle. I do however feel that it is marketed slightly wrong as it is not a skin in the true sense. It covers a majority of the kindle which would protect it from scratches on the back when placed on surfaces. However, all the edges are still exposed which are the most vulnerable parts if it gets dropped. I would still recommend this product to anyone as a way of making the Kindle personal to you but not as a sole protector. I would recommend that a pouch or case of some variety still be used when transporting your Kindle.
The material is of high quality and is easy to peel off and leaves no residue (as I found when it went askew sticking it on). The great thing about them is that if you change your mind you can easily change your Kindle skin! The other point of note is that the cost does reflect an item that should protect the Kindle so I would say it is a little over-priced.