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The 7 Deadly Sins of Advertising And How To Avoid Them: Small Business Marketing Books - Effective advertising and promotion techniques, business writing skills, smart tactics and branding strategy. [Kindle Edition]

Glyn Williams
4.7 out of 5 stars  See all reviews (15 customer reviews)

Print List Price: £6.65
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Book Description

Amazon's Hottest Book for Small Business Marketing Tips


Sometimes business marketing feels like a 'black art', especially when it comes to creating effective advertising.  Some ad's work great and some seem to drop off some kind of cliff. In reality most business advertising is done by owners that are trying hard, but end up just stabbing in the dark frustrated.

How would you like the ability to create effective advertising not once, but every time?


This small business marketing book gives you a step by step, proven method of the best advertising techniques to produce highly effective business advertising that will exponentially increase the sales and leads generated every single time. Even if you've never written an advert before and don't have a clue where to start.

The six-step system where you will create the perfect message, target the right people, design your perfect branding message and spend your money in the right place. That's effective advertising !

"One of the best, most effective advertising books I have ever read"
Keith NYC

The advertising techniques covered here helped one small business generate over $50,000 in sales from a small advertising campaign and generated over $2million turnover for another.

This will help if you think:

  • "It doesn't matter where I advertise, it just does not work"
  • "Everyone knows about my business but they don't buy from me"
  • "The only way advertising works for me is when I do large discounts"
  • "My experience is that advertising does not work for my kind of business"
  • "My advertising costs more than it generates"
  • "My business writing skills need improvement"
All of those statements are caused by one of 'The 7 Deadly Sins of Advertising"  You will learn them all here and more importantly how to avoid them.

Step-by-step the author holds your hand through creating an effective business advertising campaign.  It will change the way you think and you will easily see the mistakes that your competitors make, killing their own sales whilst you increase yours.

You Will Learn:

  • How to say much less but generate more profit from every campaign
  • The Golden Rule of One - This is the cornerstone of a successful campaign and the number one reason why most advertising fails, including yours!
  • How to build an advertising strategyand supercharge your business marketing
  • The one thing that should absolutely, positively be in every advertisement you run that will increase your response by up to 30%
  • How to get inside your customer's mind and press their hot buttons
  • How to create a 'No Brainer' offer so that people just can't help but want to buy from you
  • How to laser target your advertising so that every penny is earning you more money and not just buying the advertising sales rep a new car!

This six step process will give you the power and confidence to create great effective marketing campaigns that simply sell.  No longer will you be at the mercy of the advertising sales representative.  From here on in you call the shots.

The results of the system will enable any small business owner to create effective advertising campaigns with any kind of business advertising. From the heady heights of TV right down to garden signs, leaflets and local newspapers - the golden rules are the same.

Scroll to the top and take a 'look inside' before you buy one of the most useful advertising books you will ever read.

About The Author


With over 20 years experience in advertising and marketing Glyn Williams has successfully ran several enterprises including two commercial radio stations and has written thousands of commercials and advertisements. He now writes full time and specialises in business books, in particular marketing books.

"Essential reading for the small business owner " - Simon B - England


Product Description

About the Author

For over 20 years the author worked in sales and marketing and as a radio personality until in 2012 he contracted 'High Grade Dysphonia', the closest you can get to vocal cancer. Laser surgery of the vocal chords followed which solved the problem but left him without his most basic sales tool in full working order. Life with a diminished voice forced him to look at a new career that was not dependent on the use of the spoken word. In a change of career he became a writer in 2013 and decided to share his knowledge of sales and marketing through books. He has also been a highly respected foreign exchange currency speculator for 12 years. He continues to live in Derbyshire with his wife Daphne.

Product details

  • Format: Kindle Edition
  • File Size: 143 KB
  • Print Length: 54 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: GD Publishing; 3 edition (8 Aug. 2013)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B00C0SQCAM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: #383,283 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


More About the Author

Glyn Williams was born in Derbyshire UK in 1963. His father, brother and late grandfather were all entrepreneurs and businessmen.

For over 20 years worked in sales and marketing and as a radio personality until in 2012 he contracted 'High Grade Dysphonia', the closest you can get to vocal cancer. Laser surgery of the vocal chords followed which solved the problem but left him without his most basic sales tool in full working order.

Life with a diminished voice forced him to look at a new career that was not dependent on the use of the spoken word.

In a change of career he became a writer in 2013 and decided to share his knowledge of sales and marketing through books.

He has also been a highly respected foreign exchange currency speculator for 12 years.

He continues to live in Derbyshire with his wife Daphne.

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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars Interesting stuff 6 April 2013
By Whispy
Format:Kindle Edition
This is a very useful book for small businesses like me.
The author definitely knows his stuff and you will learn a load of useful information here.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Some good interesting points. 12 May 2013
Format:Paperback|Verified Purchase
It was interesting to read about avoiding making mistake. Some useful tips about what you need to know and what to keep information to yourself. I enjoyed reading them, without being too heavy, just getting to point that you need to know.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Excellent advice 16 April 2013
Format:Paperback|Verified Purchase
The advice in this book is brilliant. Advertising is no walk in the park, and this book has all the tips you need to learn how to effectively advertise anything you want!

Really was helpful for me.
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3.0 out of 5 stars Could have been better 24 April 2014
Format:Paperback|Verified Purchase
It takes an hour to read and I decided to give it a three overall.

I can understand what Mr Williams was trying to achieve so the structure of the sections it is fine - 4

It could have been three times as long and it still would have been fine. Mr Williams could have provided examples to support the reader but there aren't any but his apparent expertise on such matters doesn't shine through - 3

But where it falls down is the apparent lack of attention, editing and proofreading (eg the following sentence is notable, in fact admittedly an exception: "There are also some articles on our blog over at Marketing For Mugs, in particular this one and this one", "this one" presumably refers to hyperlinks on the website which is hardly useful in a published book) - 2

There can't be that many books on the problems of advertising and how to achieve it better and this book could have been so much better.

This is meant to be a constructive criticism so I wish Mr Williams career as a writer.
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5.0 out of 5 stars Superb advice 18 May 2015
By ME2611
Format:Kindle Edition|Verified Purchase
After the first few pages I knew this was going to be a good book. Very well written. Obviously by someone who knows his area of expertise. Easy to follow steps to create a worthwhile advertising strategy for your business. And made me think seriously about re-evaluating the way I market my product. Thank you.
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5.0 out of 5 stars Excellent 4 May 2014
Format:Kindle Edition|Verified Purchase
A thouroughly enjoyable, practical and time-saving read for those that are making their first steps in the business of commissioning advertising
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4.0 out of 5 stars Simple to read and informative 15 Nov. 2013
Format:Kindle Edition|Verified Purchase
Not completed this book as yet but found it very interesting, and informative will read the rest over the coming weeks
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5.0 out of 5 stars Amenable and Informative. 1 July 2013
Format:Kindle Edition|Verified Purchase
This is a marketing book that I am really pleased that I came across. Mr. Williams has a straightforward, no nonsense style that is easy to read and understand. Set out in a clear cut manner, for someone such as myself who has/had no experience in advertising it has been a useful tool. Covering a broad spectrum I should imagine that whatever your small business you will some constructive information within this book.
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