Bought one of these for £31 at the time to use around the house or on projects where I don't want to trust people with my "nice" bit kit, and I have to say it's excellent. Drill bits are DeWalt's Extreme2 series and cut through most timbers like soft cheese, the flipover bit is a revelation for anyone doing a lot of carpentry and even the screwdriver heads feel and work like a quality product.
Lots of other reviewers have complained that despite the kit being advertised as 90 pieces, 30 of those are Pozi 2 bits. This is NOT a problem! If you're quickly swapping between screwdriver bits, drill bits and countersinks, or working with other people, you'll be lending out, dropping and chewing up Pozi bits like they're going out of fashion. However, I feel that for the same price they could have replaced some of the many-and-varied bit holders (when I have a screw-holding bit holder, why do I need a plain one?) with a few spare twist drill bits - drill bits under 5mm are basically a consumable item.