or
Sign in to turn on 1-Click ordering.
Trade in Yours
For a £0.40 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

De Bono's Thinking Course: Powerful Tools to Transform Your Thinking [Paperback]

Dr Edward De Bono
4.6 out of 5 stars  See all reviews (5 customer reviews)
RRP: £8.99
Price: £6.74 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £2.25 (25%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 8 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want delivery by Friday, 24 May? Choose Express delivery at checkout. See Details
Amazon.co.uk Trade-In Store
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Books Trade-In Store for more details. Learn more.

Book Description

30 Oct 2006 1406612022 978-1406612028 1

Transform your thinking!

 

Is the way you think like the colour of your eyes – something you are born with and cannot alter?  Or is thinking a skill that can be improved with practice, like swimming, tennis or cooking?

 

In this practical book, Edward de Bono lays out some simple but powerful tools with which we can optimize our thinking, decision making and problem solving.  Most of the errors of thinking are errors of perception and that is precisely where these tools help.

 

Learn:

 

  • How to enhance your thinking processes by developing your perception
  • How to make the most of your thinking skills and how thinking differs from intelligence
  • How to make decisions, and deal with emotions and values whilst focusing on the future.

 

Edward de Bono, the inventor or the term ‘lateral thinking’, is widely believed to be the world’s leading authority on the direct teaching of thinking as a skill.  He is the author of over 60 books and his methods are widely used in many countries.  He advises multinational corporations and also works with educational bodies to enable individuals to maximize their thinking abilities.

 


Frequently Bought Together

De Bono's Thinking Course: Powerful Tools to Transform Your Thinking + Six Thinking Hats + Lateral Thinking: A Textbook of Creativity
Price For All Three: £20.52

Buy the selected items together

Customers Who Bought This Item Also Bought


Product details

  • Paperback: 160 pages
  • Publisher: BBC Active; 1 edition (30 Oct 2006)
  • Language: English
  • ISBN-10: 1406612022
  • ISBN-13: 978-1406612028
  • Product Dimensions: 14.4 x 21 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Bestsellers Rank: 63,412 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

Little attention is paid to the skill of thinking. There is a belief that information and intelligence are enough. Intelligence is like the horsepower of a car but thinking is the skill with which the car is driven. There are some highly intelligent people who are poor thinkers and some less intelligent people, who are better at thinking.

 

In this practical book, Edward de Bono lays out some simple but powerful tools with which we can optimise our thinking, decision making and problem solving. Most of the errors of thinking are errors of perception and that is precisely where these tools help.

 

Learn to think and take control of your life.

About the Author

Edward de Bono, the inventor of the term ‘lateral thinking’, is widely believed to be the world’s leading authority on the direct teaching of thinking as a skill. He is the author of over 60 books and his methods are widely used in many countries. He advises multinational corporations and also works with education bodies to enable individuals to maximise their thinking abilities.


Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

3 star
0
2 star
0
1 star
0
4.6 out of 5 stars
4.6 out of 5 stars
Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Brilliant Book 17 April 2009
I don't think any other person has written a book on thinking that is as powerful and enduring as this. In fact I hope to run a course at the City Lit London based on Do Bono's fantastic thinking course combined with NLP.

Lets not lose this type of thinking, although I fear it may be disappearing fast. TV comentators, ask were are all the : 'Where are all the innovative ideas to take us out of financial crisis. A decade of left-brain thinking has reduced many to tick box thinkers. We need to rediscover De Bono type thinking again.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Highly accessible, pertinent and practical 10 Dec 2011
Edward de Bono's findings from years of cognitive research have been condensed into this concise, practical and accessible volume.

Reading 'Thinking Course' I felt that I was learning; without being taught. It felt as though the new knowledge I acquired was through my own reasoning. Everyday issues such as; the balance between information and thinking, emotions and decision making and even 'other people' are tackled in the book. I gained tools applicable to every situation.

Some educational books merely reinstate common sense facts. This books questions societies normal beliefs, such as the benefits of debating, and advances a research-based theory.

Bono's book is on a 'recommended reading' list for an undergraduate engineering course. The general problem-solving nature of the engineering discipline means that seeking out and exploring a range of solutions are everyday, particularly in the design process. But that's just one specialist application of the universal processes in creative thinking.

Having good people skills is important in our daily interactions. Being able to understand where people are coming from (their logic bubbles) is vital in business and everyday life. The logic bubbles concept if adopted, would, through greater understanding, reduce bad feelings and bring people closer together.

The book contains diagrams which help illustrate and summarize the main points of the text. Clear and simple language enables the information to be absorbed, with ease, by the reader. Examples and exercises crystallize each technique. And the abbreviations act as memory aids.

This is a handbook of life skills. Useful in the long and short term and written in an easy-to-read style.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
4.0 out of 5 stars Good introduction to de Bono's work 1 Aug 2009
Edward de bono has written volumes on creativity, although most of his work is reteated over and over again (so much so that the anecdotes he uses are the same he's used for over 20 years). That said, he is responsible for demystifying creativity making it available to all. While most other authors on the topic have a disconnected set of techniques to be more creative (such as the "wear something different today" etc...), he has a strong foundation underlying everything he does. For this reason I turn back to his books over and over again through the years.

This book is a perfect introduction for someone new to his work. It outlines his main ideas and gives a number of techniques which fall out of his approach. It is perfect reading for the intellectual who relies on logic alone.

For creativity and how to be more so, I would recommend this and his other excellent, more detailed book, Serious creativity. Both great works which easily complement each other.
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Was this review helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Listmania!


Look for similar items by category


Feedback


Amazon.co.uk Privacy Statement Amazon.co.uk Delivery Information Amazon.co.uk Returns & Exchanges