David Mill
http://www.media.co.uk
http://www.writingediting.co.uk
Journalist, author, entrepreneur, Internet guru ... David Mill wears many hats.
He is also something of an Internet pioneer, having been responsible for the launch of one the first online newspapers as far back as 1994.
He recalls how some of his fellow journalists at the time cautioned: "The Internet's like CB Radio ... a passing fad".
But David thought differently and, following that period as Online Editor of the UK's Daily Record and Sunday Mail, he went on to become Group Online Editor of Mirror Group Newspapers, in London, driving forward publication of many newspapers on the web, including Sporting Life and The Independent.
He also managed the team which were the key content providers to AOL when it first arrived in the UK.
Thereafter, David became Head of Content & Publishing at Scotland On Line, leading the development of what was the definitive portal for Scottish news and features on the web.
His earlier newspaper career included spells on the Daily Record and Sunday Mail, the Evening Times, the Evening News and The Mercury (Australia) as well as projects for The People and The Independent and an award-winning period as launch Editor of The Glaswegian, then the UK's most widely-distributed free newspaper and the first to be published using Apple Macs.
And it's the combination of technology - from hot metal to Internet publishing - and content which have been a consistent theme throughout the path which led more than 10 years ago to David establishing MediaCo as a leading Online Marketing Agency in the UK and, most recently, in Singapore.
Indeed, he is also author of the book "Content Is King - Writing and Editing Online", which is published by Elsevier. It's a snappy guide for marketers, copywriters and editors to enable them to produce more effective material for publication online.
MediaCo is focused on the delivery of effective Online Marketing strategies, from Search Engine Optimization, to Email Marketing and Web Copywriting. And the organisation places content extremely high on the list of importance when delivering its services.
He says: "Whether we are optimizing a website, producing a Tweet, creating an external link, conducting email marketing or maintaining a customer's Blog, the written word is still the key element.
"Technology is important, too. And that is why MediaCo deploys some of the world's most technically-advanced online marketing solutions. But content still sits at the heart of the activity."
http://www.media.co.uk
http://www.writingediting.co.uk
