David A. Aaker

Books by David A. Aaker (See all books)



Building Strong Brands
Building Strong Brands
Paperback: £6.99
29 April 2010
4.6 out of 5 stars   (8)
Strategic Market Management: European Edition
Strategic Market Management: European Edition
Paperback: £32.55
26 Jan 2007
4.2 out of 5 stars   (5)
Brand Leadership
Brand Leadership
Paperback: £6.99
1 Oct 2009
4.3 out of 5 stars   (3)
Brand Relevance: Making Competitors Irrelevant
Brand Relevance: Making Competitors Irrelevant
Hardcover: £14.29 Kindle Edition: £12.86
15 Feb 2011
5.0 out of 5 stars   (2)
Marketing Research: WITH SPSS Student Version 15.0 CD-ROM
Marketing Research: WITH SPSS Student Version 15.0 CD-ROM
Hardcover: £87.35
25 Jun 2008
4.5 out of 5 stars   (2)
Essentials of Marketing Research: WITH SPSS 13.0
Essentials of Marketing Research: WITH SPSS 13.0
Hardcover: £54.63
1 Jan 1976
4.0 out of 5 stars   (1)
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity
Hardcover: £13.00 Kindle Edition: £10.99
17 May 2004
4.5 out of 5 stars   (2)
Spanning Silos: The New CMO Imperative
Spanning Silos: The New CMO Imperative
Hardcover: £20.99 Kindle Edition: £15.75
1 Oct 2008
4.5 out of 5 stars   (2)
Developing Business Strategies
Developing Business Strategies
Hardcover: £28.89
3 Sep 2001
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Hardcover: £27.50 Kindle Edition: £13.99
1 Sep 1991
5.0 out of 5 stars   (2)
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)
Brand Equity & Advertising: Advertising's Role in Building Strong Brands (Advertising & Consumer Psychology)
Paperback: £56.31
13 May 1993
Advertising Management (Prentice Hall international editions)
Advertising Management (Prentice Hall international editions)
1 Dec 1995

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