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Data Webhouse Toolkit w/WS: Building the Web-enabled Data Warehouse Paperback – 16 Feb 2000


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Product details

  • Paperback: 416 pages
  • Publisher: John Wiley & Sons (16 Feb 2000)
  • Language: English
  • ISBN-10: 0471376809
  • ISBN-13: 978-0471376804
  • Product Dimensions: 22 x 19 x 2 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,182,622 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Bringing the Web to the warehouse means bringing behavior to the warehouse. Read the first page
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2 of 2 people found the following review helpful By "euricoborges" on 9 July 2002
Format: Paperback
As with all his other books, Kimball made it simple. The Data Webhouse Toolkit is a book easy to read that gives us a fairy good introduction to the subject of web analysis. Nevertheless it could have been a more complete work. One of the most important and difficult step, as part of the ETL process, in any Clickstream Data Warehouse is the Clickstream Post-Processor. If you were buying this book you would expect to have the complete story. Kimball and Merz made this chapter almost just like a quick overview with a few guidelines. Not a very big help.
Some sentences in this book are not backed by more precise information. For instance: it's said that if a user is asked his/her personal details for no good reason he or she will lie in 50% of the cases. Well, no research study is mentioned to back up this information.
On the area were Kimball is an expert, he made it good. The Webhouse dimensions and fact tables are very well described, although there's already a few alternative schemas by other authors.
Overall, with a few week points, I consider it a good introductory book.
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3 of 4 people found the following review helpful By A Customer on 5 Jun 2000
Format: Paperback
I really enjoyed this book, it's very well written. It contains good hints on how to add web analysis data to the data mart or data warehouse you are designing. The authors lead you through technicalities of web analysis and data warehouse design with easy explanations. Examples are provided, unfortunately no case study is available.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 6 reviews
44 of 58 people found the following review helpful
Keys to the Kingdom 14 Feb 2000
By Jim Stagnitto - Published on Amazon.com
Format: Paperback
Wow; what a powerhouse!

The Data Webhouse Toolkit is a crisp and clear recipe for successfully realizing the unprecedented opportunity that we have to better serve our customers, made possible by Web commerce, and for promoting the assimilation of these new insights through web based presentation to our decision makers.

Both sides of this symbiotic relationship: bringing the web to the warehouse, and bringing the warehouse to the web, are presented separately, but always with a holistic sensitivity.

I was also quite impressed with the terrific balance between "earth and sky"; pragmatic issues of performance, security, and web site structures are linked with non-religious, sensible discussions of privacy, corporate responsibility, and user interface philosophy.

All in all, a wonderful contribution to the field; congratulations to the authors. Highly recommended.

Jim Stagnitto
Llumino, Inc.
[...]
10 of 13 people found the following review helpful
Making out like a bandit. 5 Jan 2002
By K. Delaney - Published on Amazon.com
Format: Paperback
No, the book is not by the Doctor R. Kimball played by Harrison Ford in "The Fugitive" (although this R. Kimball is making out like a bandit with his Data Warehouse series.) This primary goal of this book is to cash in on the outrageous amounts of money poured into the web during the dot com bubble. Ralph Kimball wanted his piece of the action, and has extracted a tremendous pile of loot from the naive dot com companies buying into the webhouse dream.
As with a lot of other manifestations of the dot com bubble, the book seems to oversell the technology. "Personalized banner ads" and other expensive ideas have returned pennies on the dollars. Many implementations of the webhouse have proven that there is a point where data warehouse investments no longer have a positive ROI.
IMHO Data warehouse technology has its greatest impact in mature companies with mulitple years of data to analyze, and determine trends. It is not quite fit for young companies that are in the process of self definition.
Many failed dot coms poured millions into webhouses that never returned a dime. In some cases, the webhouse diverted resources from the main product, and contributed to the company's fall.
All of Kimball's books are well written. They are designed to give insight into both the political and architectural dimensions of a data warehouse project. (Data warehouse projects are generally hot beds of political intrigue. Generally the project is launched by the CEO and MBAs to improve reporting...so the data architect is generally more involved in power politics than the standard IT guy. )
I decided to only give this book only three stars because of the unfortunate tendency we all have to over promise. I wanted to temper some of the six star praise. If you are interested in learning about data warehousing, I would start with Immon, and the first DW Toolkit, and not spend any cash on this volume.
3 of 3 people found the following review helpful
Good Introduction to Web Data Warehousing 14 Aug 2001
By Srihari Mailvaganam - Published on Amazon.com
Format: Paperback
I am an avid reader of Ralph Kimball's books on Data Warehousing. I find that the books he authors well written and delivers the critical information in a digestable manner.
"Web Enabled Data Warehouse" is not an exception. I would recommend this book more to beginners than to readers who are already familiar with Data Warehousing and fundamentals of the Internet.
Areas where the book does not have enough focus is on dynamically created pages and effect on Data Webhouse.
If you are already familiar with Data Warehousing there many not be much new to glean from this book. There are differences that are encountered with a Webhouse than traditional Warehousing but the info in this book will not necessarily bridge the gap.
12 of 16 people found the following review helpful
Uh, The best guide how to analyse your WEB events 12 July 2000
By Andris Rozenbahs - Published on Amazon.com
Format: Paperback
I agree fully, that this book must recieve six stars as a minimum. Ralph Kimball has put the lid on, this is a bestseller among DW books. It's perfect in that fashion, that this is not only for IT gurus, but for the management too. It's clearly shows, that there must be made some investments in these technologies and it will pay back more than 100% of that value. Ralph Kimball is a great man with very wide and far vision ahead. It's a must read for every DW specialist and actually for every Webmaster too.
13 of 23 people found the following review helpful
Six stars ! 28 April 2000
By A Customer - Published on Amazon.com
Format: Paperback
If you ever read a book (or rather a toolkit) by Ralph Kimball and liked it, then buy immediately the 2 others !
This one really deals wuth the fact the relation between the internet and data warehousing.
As allways, the approach and and advice are both practical and brilliant, the models are useful, and the tools are challenging.
The impressive thing is that the book is so good even though, webhouse is actually new (2 to 3 years for the first experiment)
If you're around for some time, you will understand that webhouse are here to stay.
Bravo Ralph
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