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Data Modeling Made Simple, 2nd Edition: A Practical Guide for Business and IT Professionals (Take It With You) [Paperback]

Steve Hoberman , Michael Blaha , Bill Inmon , Graeme Simsion
4.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: £36.99
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Book Description

18 Aug 2009 Take It With You
Data Modeling Made Simple will provide you with a practical working knowledge of data modeling concepts and best practices. Master these ten objectives:
  1. Know when a data model is needed and which type of data model is most effective for each situation
  2. Read a data model of any size and complexity with the same confidence as reading a book
  3. Build a fully normalized relational data model, as well as an easily navigatable dimensional model
  4. Apply techniques to turn a logical data model into an efficient physical design
  5. Leverage several templates to make requirements gathering more efficient and accurate
  6. Explain all ten categories of the Data Model Scorecard(r)
  7. Learn strategies to improve your working relationships with others
  8. Appreciate the impact unstructured data has on our data modeling deliverables
  9. Learn basic UML concepts
  10. Put data modeling in context with XML, metadata, and agile development

Frequently Bought Together

Data Modeling Made Simple, 2nd Edition: A Practical Guide for Business and IT Professionals (Take It With You) + Data Modeling for the Business: A Handbook for Aligning the Business with IT using  High-Level Data Models (Take It with You Guides) + Business Analysis Techniques: 72 Essential Tools for Success
Price For All Three: £75.59

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Product details

  • Paperback: 360 pages
  • Publisher: Take IT With You(r) Series; 2nd Revised edition edition (18 Aug 2009)
  • Language: English
  • ISBN-10: 0977140067
  • ISBN-13: 978-0977140060
  • Product Dimensions: 26 x 2.6 x 18 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 45,566 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description

About the Author

Steve Hoberman is one of the world's most well-known data modeling gurus. He understands the human side of data modeling and has evangelized "next generation" techniques. Steve taught his first data modeling class in 1992 and since then has educated more than 10,000 people about data modeling and business intelligence techniques. He has presented at over 50 international conferences, authored three data modeling books, founded the Design Challenges group, and invented the Data Model Scorecard(r).

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars A great re-working of a classic 15 Dec 2010
Format:Paperback
I know a data modelling trainer who has given hundreds of copies of the first edition of this book to those attending his courses. He did this because it was a great supplement to the material he covered on his training course. Is this second edition a worthy successor?

The author has expanded and restructured the book for this edition; it has grown considerably in size, from 134 to 360 pages. Additional topics have been added, partly based upon the presentations the author makes at seminars and conferences. Some of this additional material has been provided by experts in the respective fields - Bill Inmon, Michael Blaha and Graeme Simsion. This extra material doesn't come for free - the list price has increased two-fold.

This book is a well-scoped and well-written introduction to data modelling and related topics. The author's friendly presentation style really comes across in the text, avoiding the temptation to use geek-speak to impress the reader.

There is no CD included, but there is interaction of a kind, provided by 15 exercises to test your understanding.

I think all the material is great, but I have one minor gripe. In the first edition, there's a separate chapter on the importance of good defiinitions, describing the characteristics of good definitions (clarity, completeness and accuracy). While it is covered in the new book (page 102), it doesn't have the same punch as the original version. Getting people to put the effort into creating good definitions is one of the key challenges with data modelling, so I'd prefer more emphasis.

Should you buy this book?
* If you already have the 1st edition, then you buy the second edition for the extra material; don't throw away the first edition, use it as part of your internal marketing process, by giving it to someone who wants to know what data modelling is about. They'll thank you for it.
* If you're a business or IT person and need to understand more about 'doing' data modelling, buy this book. The first 100 or so pages should be compulsory reading for anyone who has to deal with data models or data modellers.
* If you want to understand more about data modelling without getting into details of 'doing it', consider Data Modeling for the Business: A Handbook for Aligning the Business with IT Using High-Level Data Models (Take It With You), which Steve Hoberman co-authored.
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4.0 out of 5 stars Great Overview 17 Mar 2013
By L
Format:Paperback|Amazon Verified Purchase
For the most part, this book totally succeeds. It manages to stay relevant, fun and extremely accessible. The book is concise and follows two main examples through to illustrate the points made. 4 stars because on occasion Steve can't help but revert to techno-babble mode, although at least he has the realisation of this....I mean 'factless fact tables'?! The chapters from industry experts are varied. UML I found dull, whilst managing people I found to be an exceptional overview. Overall a great read for anyone interested in how data can be modelled.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  10 reviews
12 of 12 people found the following review helpful
5.0 out of 5 stars The title is accurate! 15 Nov 2009
By Joe Celko - Published on Amazon.com
Format:Paperback
I have taught data modeling at local colleges from thick, expensive books. I wish I had used this one instead. The examples begin with business cards and ice cream cones -- things people know -- instead of dropping the reader into the middle a major corporation.

The writing style is simple, clean and chatty. Each chapter ends with a list of the key points, so you check yourself. What surprised me is how much he covered without giving you the feeling that you were being buried by too much technical stuff at once.

In short, the title was accurate -- it really did make Data Modeling simple!
9 of 9 people found the following review helpful
5.0 out of 5 stars Helps You Communicate With Your Business Partner 27 Oct 2009
By Catherine Nolan - Published on Amazon.com
Format:Paperback
The subtitle, "A Practical Guide for Business and IT Professionals", describes an important reason to read this book. Often it is hard to make Business People understand why a Data Model is as valuable to them as it is to the Database Administrators who will ultimately build the physical database. Steve Hoberman gives us questions to ask the Business that will allow them to fully understand their needs and allow us to capture and communicate those requirements in a form known as a Logical Data Model.

I would recommend this book for those wanting to know more about data models because it is easy to read and understand. At the same time I would recommend it for experienced data professionals because it reinforces and reminds us of the concepts and practices we should all be following as we create our "blueprints" for data.
6 of 6 people found the following review helpful
5.0 out of 5 stars Wow! 8 July 2010
By Niranjan Joshi - Published on Amazon.com
Format:Paperback
I wish I had found this book earlier! I have tried understanding data modeling in the past, only to be confounded on how to generate value in real world. This book makes that real life applicability possible.

Following are my favorites about this book:
1. This book makes you 'think' data. Each concept is articulated in clear, concise, and practical words, and shows how to make sense of it in the real world.
2. Brings out the context of why, what and how about data modeling in a practical way.
3. There are recommendations on how and when to use certain techniques.
4. Gives a well rounded and practicable context on data/data modeling, the interactions that surround the business of receiving, providing and eliciting data, in a sense the various modes and settings that data communication and data modeling occurs in, and how to deal with it.
5. Gives you a new perspective on 'data' and 'data modeling' (Wanted to leave this point for last, as this is the most profound one out of all). Once absorbed, its so simple, makes you wonder why it was difficult in the past.

The second edition, also talks about capturing requirements and its various methods. In fact, I am embarking on a data requirements project and find these techniques extremely useful.

The conversational style doesnot teach but involves the reader. After the book has been read, its very clear what data modeling is , what it constitutes of, what is the context it happens in, why its important to model data and how the decomposition process works.

All in all, this book contains a wealth of information that can be used right away and is a invaluable resource.
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