Start reading Data Mining Techniques in CRM: Inside Customer Segmentation on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here or start reading now with a free Kindle Reading App.

Deliver to your Kindle or other device

 
 
 

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Colour:
Image not available
 

Data Mining Techniques in CRM: Inside Customer Segmentation [Kindle Edition]

Konstantinos K. Tsiptsis , Antonios Chorianopoulos
4.9 out of 5 stars  See all reviews (13 customer reviews)

Print List Price: £55.00
Kindle Price: £52.25 includes VAT* & free wireless delivery via Amazon Whispernet
You Save: £2.75 (5%)
* Unlike print books, digital books are subject to VAT.

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your e-mail address or mobile phone number.

Formats

Amazon Price New from Used from
Kindle Edition £52.25  
Hardcover £55.00  
Unknown Binding --  
Kindle Daily Deal
Kindle Daily Deal: Up to 70% off
Each day we unveil a new book deal at a specially discounted price--for that day only. Learn more about the Kindle Daily Deal or sign up for the Kindle Daily Deal Newsletter to receive free e-mail notifications about each day's deal.

Book Description

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Customers Who Bought This Item Also Bought

Page of Start over
This shopping feature will continue to load items. In order to navigate out of this carousel please use your heading shortcut key to navigate to the next or previous heading.

Product Description

Review

"The book is written in a language that is easily accessible to business users who are not fluent in statistical methods and who have no prior exposure to the data mining or customer segmentation domain . . . This book is poised to become a standard reference, and I unconditionally recommend it to anyone working in this field." (Computing Reviews, 23 June 2011)

"This is an excellent book for any data miner or anybody involved in CRM. The text is clear and pictures are well done and funny which is rare enough to be mentioned. From basic to advanced topics, the book is a very pleasant journey inside data mining with a clear focus on customer segmentation. Really advised if you′re not a fan of formulas." (Data Mining Research, 18 March 2011)

Review

"Many marketers hear that data mining is a valuable tool, but may not know where to start or how to apply it to their business. This book bridges the gap between the technology and its use in high–value marketing applications. Not only are the techniques of data mining explained (in ways accessible to mere mortals, not just PhD statisticians), Chorianopoulos and Tsiptsis guide marketers in banking, retail, and telecommunications through the steps of assembling the right data, analyzing it to identify actionable segments, and using this insight to drive successful marketing activities. The book is packed with guidance and tips that will ‘jump start’ marketing applications – a great benefit to any company looking to move its marketing to the next level."
-- Colin Shearer, Senior Vice President Strategic Analytics, SPSS, an IBM Company

"Turning data into action is the aim of this insightful and practice-oriented book; it succeeds in an extraordinary way. It superbly demonstrates how to use analytical data mining techniques to gain actionable results when analyzing a customer base.This book is poised to become a standard reference, and I unconditionally recommend it to anyone working in this field"
-- ACM Computing Reviews (Reviews.com) Jun 2011

"An excellent book for any data miner or anybody involved in CRM. The book is a very pleasant journey inside data mining...Really advised if you′re not a fan of formulas."
-- Data Mining Research - dataminingblog.com (18 March 2011)

"The text succeeds in offering a good introduction to data mining and market segmentation for almost any reader."
-- International Retail and Marketing Review (Sep 2011)


Product details


More About the Authors

Discover books, learn about writers, and more.

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

3 star
0
2 star
0
1 star
0
4.9 out of 5 stars
4.9 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Strongly recommended for CRM/ BI professionals 2 Feb. 2010
Format:Hardcover
`Data Mining Techniques in CRM' by Tsiptsis & Chorianopoulos is a must-read for modern, customer-centric corporation analysts. A remarkable reference on Data mining for Customer Segmentation, presenting methodologies, data mining best practices, along with real-world marketing applications across several industries. The practical orientation of the book is achieved through numerous data models and suitable how-to guidance.

Business analysts, marketers, information architects, business intelligence engineers will all find invaluable material presented in a stepwise, user-friendly approach. For both practicing analysts and experienced professionals this book will enrich the options towards a sophisticated customer intelligence framework.

George Krasadakis, Managing Director
Datamine decision support systems
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
Format:Hardcover
This is an excellent opportunity for any professional who is interested in Data Mining CRM and Marketing. The book bridges the gaps between IT and other lines of business (e.g. CRM and Marketing) in terms of data needs, since it includes detailed data mart designs required for establishing effective Data Mining and Analytical CRM applications in the industries of banking, telecommunication and retail.

The industry based examples, together with the solid data mining methodology introduced by the authors, can be used as a blueprint for developing successful Multi-Attribute Segmentation Schemes with the use of data mining technology. Furthermore, it assists the Marketing Experts on how they can use these Data Mining results for achieving more effective cross selling, product development, customer acquisition and retention.

The book, with its excellent structure, cohesion and context, can be used as a roadmap by any organization or professional who would like to introduce or even improve their CRM, Marketing and BI operations through data analysis.
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
5.0 out of 5 stars Datamining for the average marketer! 4 Feb. 2010
Format:Hardcover|Verified Purchase
When I first read this I thought either datamining is getting simpler or I am getting smarter.
Having spent several years in marketing and relationship management in the services sector this is the first time I find such a clear step by step approach to datamining. I found the reasoning for selection and the profiling suggestions in the clustering discussion very helpful. It made my life a lot easier in the effort to segment my customer base.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Nothing kept hidden from the reader 2 Mar. 2010
Format:Hardcover|Verified Purchase
I have been working for the last three years with Mr. Tsiptsis and I have to admit that I have been taught much of the expertise offered in this book. So the content of this book was more or less familiar to me. What surprised me is the fact that the authors have not kept secrets for themselves, as it usually occurs in the data mining and marketing books I have gone through. All their knowledge and expertise is offered in this book. Plenty of tips and tricks reveal the authors' will to share their academic and practical experience. As long as such level of detail concerning information is offered, this book is at least a complete and useful, not to say essential, guide for data miners and marketers as well.

Loukas Maragos
MSc in Retail Management
CRM Analyst
Eurobank EFG
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
5.0 out of 5 stars A pragmatic, hands-on approach 6 Mar. 2010
Format:Hardcover
A holistic customer behaviour & attitude analysis to support decision makers. It is the `Bible' for marketers who need to build a deeper insight and plan accordingly their actions per customer segment, building profitable customer relationships. I truly recommend using it in your business.

Efi Kassouri
IT/ Release Management Senior Professional
Vodafone
Comment | 
Was this review helpful to you?
3 of 3 people found the following review helpful
Format:Hardcover
All chapters are very good but especially the `mining data mart' is exceptional. I can really use this book as a guide for data mining projects. The starting point which is `what data should I need' is fully covered by this book.

Dr. Nikos Bogris
Business Planing & Strategy Manager
Open 24 S.A.
Athens, Greece
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars An A to Z guide for applied Data Mining and BI 9 Feb. 2010
Format:Hardcover
This is a book for professionals who want a lift to the next level.
The authors share on a noble scale their professional and academic experience, analyzing methodologies and giving tips which a lot of Data Mining experts ignore or keep carefully hidden.
It is also remarkable that they cross the usual Data Mining boundaries, describing the full view of BI implementations and defining the modern data miner as a BI expert.

George Goudelis
MSc in Applied Mathematics
CRM & Customer Intelligence Manager
Eurobank EFG
Comment | 
Was this review helpful to you?
Would you like to see more reviews about this item?
Were these reviews helpful?   Let us know
Most Recent Customer Reviews
5.0 out of 5 stars Dont delay buy today
I spent alot of time researching on the net for Data Mining, CRM, Segmentation etc. This book is a collection of everything you need to know about segmentation. Read more
Published on 8 Mar. 2013 by Shutki
4.0 out of 5 stars Very good practical guide to CRM segmentation
This book provides easy to understand explantions of the various flavours of segmentation that can be used in a CRM context and includes some good practical advice about how to... Read more
Published on 21 July 2011 by MarkB
5.0 out of 5 stars A Must - Read Handbook for Data Mining
This is a powerful hand book for all marketers.
Illlustrated with real world applications concerning banking and telecommunications, it provides a detailed and clear step by... Read more
Published on 14 Feb. 2010 by G. Leventopoulos
5.0 out of 5 stars Fantastic Data Mining Handbook
It's a fantastic handbook for every data mining professional giving real life examples on various industries. Read more
Published on 10 Feb. 2010 by Konstantinos Semertzoglou
5.0 out of 5 stars Great book for Data Mining
This book is perfect if you are trying to get your hands around what data mining is!The book offers a full approach to many different fields that Data Mining could apply but most... Read more
Published on 2 Feb. 2010 by Paris Nikou
5.0 out of 5 stars An excellent step by step guide for Data Mining.
This is a very good book, with an excellent step by step guide for Data Mining. The authors managed to give me a full approach to many different fields that Data Mining could apply... Read more
Published on 1 Feb. 2010 by Christos Matsoukas
Search Customer Reviews
Only search this product's reviews

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category