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Data Just Right: Introduction to Large Scale Data & Analytics (Addison-Wesley Data and Analytics) Paperback – 19 Dec 2013


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About the Author

Michael Manoochehri is an entrepreneur, writer, and optimist. With many years of experience working with enterprise, research, and non-profit organizations, his goal is to help make scalable data analytics more affordable and accessible. Michael has been a member of Google's Cloud Platform developer relations team, focusing on cloud computing and data developer products such as Google BigQuery. In addition, Michael has written for the tech blog ProgrammableWeb.com, has spent time in rural Uganda researching mobile phone use, and holds a master's degree in information management and systems from UC Berkeley's School of Information.

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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 6 reviews
26 of 28 people found the following review helpful
A broad book with the right depth to go from 0 to 100 (petabytes) 11 Jan. 2014
By Felipe H - Published on Amazon.com
Format: Paperback Verified Purchase
Hive, Hadoop, Shark, Dremel, BigQuery, SciPy, NumPy, Pandas, R, Pig... whether you are new or a seasoned big data expert, there is a big and growing universe of keywords to understand. In this book Manoochehri manages to give a through review on the whys and hows, giving the reader just the right depth in each topic to understand the motivation for each of these different technologies, how they are different to each other, and why you would want to use them. I love that he's not afraid to jump and write code, as - when you do it just right - a few lines of code are much more illustrative than a picture or block of texts would do.

Totally recommended. If you want to learn Hadoop, buy a Hadoop book - or an R book if you want to go deeper in that topic. But if you want to understand the current big data universe, how the tools interrelate between each other, and go from data generation to storage to analysis to visualization - this is the book.
13 of 13 people found the following review helpful
A beautiful map if you want to learn the landscape 19 Feb. 2014
By I Teach Typing - Published on Amazon.com
Format: Paperback Verified Purchase
If you work with expensive enterprise strength data management/analysis products like SAS and Oracle and you want a book that will give you a map to cover the open source tools for dealing with "big data" (i.e., Hadoop, Hive, and Pig) get this. It does an amazingly good job of explaining the utility of the various tools that are used to manage *HUGE* data. Everything from the practical concerns in designing web facing applications to analytic data-sets are covered at the perfect depth for someone who knows a bit about data and databases. Even if you are not a programmer, the author does an exceptional job of explaining things from the ground up without babying the reader (e.g., what are the advantages of using CSV files vs XML vs JSON vs Thrift vs Avro). There are code snippets scattered throughout that are useful for comparing and contrasting if you know some programming languages (e.g., SQL queries vs HiveQL) but the book does not attempt to explain the code in great detail. So, you end up with the outline of what a tool does without getting bogged down in the gory details. If you want to go deeper into the solutions the book is full of references to seminal white papers and other external references so you can expand on what is covered.

So, if you keep hearing about things like Hadoop, noSQL, Python, SciPy, Pandas, R and you just want to learn "what is the big deal" or "why bother" learning yet another tool, this is the perfect book.
6 of 8 people found the following review helpful
Great "bird-perspective" on data 22 Feb. 2014
By Tommy Otzen - Published on Amazon.com
Format: Paperback Verified Purchase
Great book for an overview on data, collecting of data, data tools and data files.

Wanting to learn whats up and down in the world of Big Data was accomplished by reading this book.

You'll get valuable understanding of when to use ex. JSON over CSV, with good explanation of why.

I recommend this book for people with little or no experience on how data can be stored, analyzed and visualized.
4 of 7 people found the following review helpful
In the end I have neither the impression I have a good overview of the tools available (at least 31 July 2014
By J. A. Elkink - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This book provides an interesting overview of main technologies in data science, but strikes a slightly odd balance between technical and descriptive -- there are some brief code examples that can get you on the way or that give you an impression of the functionality of the particular tool, but it remains very superficial. In the end I have neither the impression I have a good overview of the tools available (at least, not beyond what I already had), nor do I know much in detail about each of them. Most items are explained in too simple language, using analogies where technical detail would have been more interesting. It's also slightly repetitive at times. I think the author has tried to please both more technically inclined and others at the same time, which hasn't really worked.

So, if you want a very quick overview of what data science is, this is an easy read and provides you just that, but if you want anything deeper out of it, I think this book is somewhat disappointing.
0 of 1 people found the following review helpful
Five Stars 21 Dec. 2014
By SF Local - Published on Amazon.com
Format: Kindle Edition Verified Purchase
very informative
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