From the Inside Flap
Big data, analytics, and business intelligence (BI) have already taken over some of the economy′s biggest industries, including tech and retail. The successes in these areas and the failures of organizations that have failed to keep up show that being behind the data curve could be dangerous. Even if data–driven operations never completely replace traditional healthcare management, the potential for improvements in efficiency and outcomes makes this new trend worth a long look. Data–Driven Healthcare speeds the process along by examining the opportunities and challenges specific to this industry and outlining a first–year plan that will give managers the confidence to dive in.
The complexity and sensitivity of healthcare organizations make data–driven change an especially high–stakes endeavor. From organizational structure to patient outcomes, insights from intelligently–managed data affect outcomes at any number of levels. The aim of Data–Driven Healthcare is to make sense of all this complexity, and the book wastes no time in examining the pertinent strengths, weaknesses, opportunities, and threats. Without this understanding, healthcare leaders could find themselves unable to move forward in a way that maximizes BI and advances the industry.
As senior–level managers know, simple theory is not enough to make solid decisions and capitalize on new trends. Implementing theory with proven, context–sensitive techniques is absolutely required. Author Laura B. Madsen is sensitive to this requirement and provides resources such as visual aids, business metrics, checklists, tables, and forms to bridge the gap between theory and practice. Data–Driven Healthcare will be equally appealing to leaders who need a basic understanding of the importance of data and those who are further along but looking for tools to help propel their organizations to BI maturity.
From the Back Cover
DISCOVER YOUR NEXT STEP TOWARD TURNING DATA INTO REAL VALUE
Sometimes solutions present themselves exactly when they are needed most. Data–Driven Healthcare has arrived in the midst of cost reduction pressures, the Affordable Care Act, and a chaotic healthcare environment where the application of new technologies seems to be consistently lagging. Clearing away the chaos, author Laura Madsen builds on business intelligence (BI) concepts to create a simple approach to the use of data that can provide a way forward for your organization.
From electronic health records to attractive data visualizations that will impress and inspire funders and stakeholders, Data–Driven Healthcare covers what you can do now to make your organization more intelligent. Laura Madsen has extensive experience in the healthcare industry and understands the unique opportunities and challenges of becoming data–driven. With the practical RISE approach Reduce the unknowns, Identify alternatives, Standardize data, and Evaluate the data program you will learn how data can help you meet the needs of your community while remaining competitive.
Before blindly jumping at the latest data "solutions" on the market, read Data–Driven Healthcare. Funding for new information technologies is available, but making effective use of this funding will allow you to address the issues that really matter. To name just a few possibilities:
- Predictive analysis of patient readmissions
- Improved chronic disease management
- Revenue cycle optimization
- Privacy and security monitoring
- Demographic analysis for new markets
In this latest title from the Wiley & SAS Business Series for senior managers, you′ll discover that BI maturity and significant improvements in healthcare are well within your reach.