Yes, I normally cannot stand the stuff. Black, chewy, acrid taste .... yuck.
But then I was persuaded to try some of this stuff, and I was an instant convert. Really mouth-watering strawberry flavour, and very soft texture which is easily chewed. Not like liquorice at all in fact. I actually struggle to liken its consistency to anything else, but its really really delicious and a bag once opened doesn't last very long.
It can be difficult to find, and expensive when you do find it, so great to see it being sold here at a reasonable price.