Dark Art: The Changing Face of Public Relations and over 2 million other books are available for Amazon Kindle . Learn more

Buy New

or
Sign in to turn on 1-Click ordering.
Buy Used
Used - Very Good See details
Price: 8.90

or
 
   
Trade in Yours
For a 0.25 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Sorry, this item is not available in
Image not available for
Colour:
Image not available

 
Start reading Dark Art: The Changing Face of Public Relations on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Dark Art: The Changing Face of Public Relations [Hardcover]

Tim Burt

RRP: 14.99
Price: 11.99 & FREE Delivery in the UK. Details
You Save: 3.00 (20%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 4 left in stock (more on the way).
Dispatched from and sold by Amazon. Gift-wrap available.
Want it Monday, 14 July? Choose Express delivery at checkout. Details

Formats

Amazon Price New from Used from
Kindle Edition 7.50  
Hardcover 11.99  
Trade In this Item for up to 0.25
Trade in Dark Art: The Changing Face of Public Relations for an Amazon Gift Card of up to 0.25, which you can then spend on millions of items across the site. Trade-in values may vary (terms apply). Learn more

Book Description

28 Jun 2012
'Dark Art' lifts the lid on the covert world of business and financial public relations. Tim Burt, former award-winning journalist at the 'Financial Times', charts the upheaval of an industry that generates multi-million dollar revenues for mainly private, and tightly held, agencies around the world. He sets out to explain the new tactics shaping strategic communications in the 21st century, and questions whether the industry can live up to its promises in a world where the media itself is facing an existential threat. As the industry struggles to adapt, Burt investigates the impact of the evolving digital environment, and the likely winners and losers from the old 'dark art' of spin. What emerges is a tale of corporate intrigue, where larger-than-life millionaires agonise about their reputations, where business promises are made and broken, and where demands grow for strategic communications services that can be trusted. Based on high-profile examples of contemporary corporate crises, this is a unique insider view on a discreet industry at a time of unprecedented change. 'Dark Art' examines the challenges facing the PR industry and sets out a vision of how the industry might evolve.

Special Offers and Product Promotions

  • Spend 30 and get Norton 360 21.0 - 3 Computers, 1 Year 2014 for 24.99. Here's how (terms and conditions apply)

Frequently Bought Together

Dark Art: The Changing Face of Public Relations + Share This: The Social Media Handbook for PR Professionals + Brand Anarchy: Managing Corporate Reputation
Price For All Three: 37.57

Buy the selected items together


Product details


Product Description

Review

"A well-timed book on what has become a major industry in its own right.... paints a stark picture of life behind the boardwood panelling." - Dan Roberts, The Guardian

"Invaluable" -www.behindthespin.com

"Required reading for leaders seeking insights on the risks and opportunities of communicating and conducting business in a digital world." -Jac Nasser, Chairman, BHP Billiton

"With the digital revolution disrupting businesses around the world and the media in crisis, public relations is growing with a new confidence. 'Dark Art' unpicks the history and assesses the forces driving modern PR and its increasing influence. Tim Burt offers a shrewd insider's guide." - Richard Sambrook, Global Vice Chairman, Edelman

"Manifesto for a more trustworthy PR ... an exposure of PR's 'dark arts'; an analysis of recent turbulence in the great persuasion industry and, ultimately, an argument for a more responsible approach to reputation enhancement" - Ian Hargreaves, The Financial Times

"With the digital revolution disrupting businesses around the world and the media in crisis, public relations is growing with a new confidence. 'Dark Art' unpicks the history and assesses the forces driving modern PR and its increasing influence. Tim Burt offers a shrewd insider's guide." --Richard Sambrook, Global Vice Chairman, Edelman

"Eye-opening ... shines a light on an industry that likes to be "heard but not seen"" --New Statesman

"With the digital revolution disrupting businesses around the world and the media in crisis, public relations is growing with a new confidence. 'Dark Art' unpicks the history and assesses the forces driving modern PR and its increasing influence. Tim Burt offers a shrewd insider's guide." --Richard Sambrook, Global Vice Chairman, Edelman

About the Author

Formerly an award-winning journalist at the 'Financial Times', Tim Burt is now managing partner at StockWell Communications, where he provides strategic counsel to some of the world's largest companies. He is a former partner at Brunswick, one of the world's largest PR agencies. He lives in London.

Inside This Book (Learn More)
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 1.0 out of 5 stars  1 review
0 of 1 people found the following review helpful
1.0 out of 5 stars not the best book 27 Sep 2013
By Amazon Customer - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
very historically. It wasnt what I thought it was. I bought it only because it was referenced in a ryan holiday novel.
Was this review helpful?   Let us know

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Look for similar items by category


Feedback