This book, for me, is a new departure in the field of cannabis publishing. There are plenty of sub-genres in this field, but most of the literature tends to be 'How to grow great pot' guide books (for example Soma, Mel Frank, Greg Green etc) of varying qualities. There are wonderful travelogue and ethnobotanical photo studies (probably the best being the Lawrence Cherniak 'Great Books of Cannabis' series), but this book is something different.
Subcool is a breeder whose reputation has been growing quickly over the last few years and whose strains are notable for their fruity flavours and potency. As is apparent from this book, he is also a very talented plant photographer who is extremely enthusiastic about what he does.
The book itself is a lavishly-presented, glossy coffee table-type production that will let you gain fascinating insights into what Subcool looks for in a breeding plant, and it amounts to a historical record of his strains and his development as a breeder.
If you are looking for a straightforward 'how to do it' book, look elsewhere, as another reviewer here has suggested. This book has more to do with the work of Ferran Adria, or Heston Blumenthal (two of the world's greatest chefs) in their books on the evolution of their recipes, full of musings and useful details.
Do I have any quibbles about this book? Just one - for a book that is so well-produced (the layout is excellent, the photos exceptional, the content so interesting), it is let down by the spelling and grammatical errors that appear all too frequently, and I can only conclude that the copy editor/proof reader should be shot. This might seem to be nit-picking, but given the skill and effort that has gone into producing this book, it seems a shame to have not paid sufficient attention to this aspect although it does not detract from the value of the book.
I think this book will appeal to people who have an interest in cannabis, cannabis breeding and photography, whatever their motivation. Sure, you might see it as a series of glossy advertisements for his seeds, but suspend your cynicism and enjoy the art.